Swarovski sunglasses how to determine authenticity. How to distinguish branded glasses from a fake. Buying original glasses

Ray-Ban glasses have been considered the best in the world for over 75 years. The global popularity of this brand has led to its mass copying. How to distinguish the original Ray-Ban from a fake - read this article.

About the brand

Ray-Ban - worldwide corrective and sunglasses, which is owned by the large Italian company Luxottica. Its history began in the first half of the last century. In those years, aviation developed at a rapid pace. Private airlines opened up, and very soon the sky was filled with flying cars.

And everything seemed to be fine, but there was one problem. The fact is that during the flights, the eyes of the pilots were irritated by bright light. It was so unbearable that some even had headache or nausea.

To solve this problem, in 1929 an American soldier turned to Baush & Lomb with a request to make such glasses so that pilots could clearly see the surrounding space. The company's specialists agreed to work on a project to create a powerful glass optical lens that would delay large and provide high clarity of vision.

The result of this work was the first tinted glasses for pilots, which soon proved to be very popular. The company noticed a great demand for the novelty and began the production of sunglasses for the general public.

In the late 30s, the company officially registered the brand name and began to advertise it on the pages of famous newspapers and magazines.

Over the years, the popularity and fame of the brand has grown rapidly. His products were worn by fashionistas in all countries.

Today Ray-Ban glasses are the epitome of high quality and style. Every year, about 8 million people buy products of this brand.

The best glasses in the world

Baush&Lomb is the only manufacturer in the world that truly produces the best products. The use of advanced technologies, responsible attitude to quality, professionalism of employees - all this provided the company with leadership in the international market.

The Ray-Ban brand received world recognition due to excellent optical properties, high quality and unique product style. So, the famous Aviator glasses have been relevant for more than 70 years.

Incomparable specifications - main parameter, which ensures the stable popularity of Ray-Ban products. Luxottica sunglasses are not just a stylish accessory. The entire Ray-Ban collection represents the latest technical solutions in the field of optics. So, in the latest models of sunglasses used photochromic lenses. AT normal conditions they are able to absorb 80-90% of the light. Also, glasses perfectly protect the eyes from intense. And that's not all. Manufacturers continue to improve their products and promise to please customers with interesting new products.

Ray-Ban range

The Luxottica company produces a wide range of completely different glasses. Each series has its own certain style. Despite the constant change in fashion, all Ray-Ban products have remained relevant for many years.

The Ray-Ban collection consists of a series of sun protection and optical corrective accessories. During the existence of the brand, about 40 different Aviator, Olympian, Laramie, Justin, Denim, Cats, Andy, Alex, Active Lifestyle, Caravan, Chris and others have been created. All models differ in material, design and color scheme. So, more strict and restrained men's glasses in the Ray-Ban collection. Models for women are brighter and more colorful. The manufacturer also takes care of children's eyes and produces Sunglasses for small buyers. They have a plastic frame and have an interesting design.

For people with poor eyesight Luxottica produces a whole series of Ray-Ban frames: steel, plastic, titanium, aluminum. The choice of optical glasses is incredibly large. So, the buyer can purchase a frame of any color and shape.

Benefits of Ray-Ban Products

1. High quality materials and workmanship.
2. Unique lenses that can protect your eyes from adverse impact ultraviolet radiation and
3. The glasses are ideal for motorists and people who like to actively relax (fishermen, climbers, etc.).
4. Original design.
5. Seasoned style - glasses and frames of this brand have long been a symbol of sophistication and status. In addition, the presence of such an accessory indicates the good taste of the owner.
6. Interesting decoration - very often the manufacturer uses different materials for finishing models. It can be stone, wood, leather and even cardboard.

How to distinguish the original Ray-Ban from a fake

The great popularity of Ray-Ban products has not gone unnoticed by dishonest manufacturers. To date, there are a lot of fake glasses of this brand. To purchase original Ray-Ban glasses, you need to remember the distinctive parameters.

1. Logo. All genuine glasses have the brand's logo on the left lens.
2. The presence of engraving RB on the edge of the right lens. Unfortunately, some high-quality fakes also have this engraving. How to distinguish the original Ray-Ban from a fake in this case? To establish authenticity, it is recommended to consider the following signs.
3. The presence of an inscription on the inner right bow. So, in the original glasses, the manufacturer indicates the article, sometimes the name of the collection, the degree of darkening, the size of the bridge of the nose and lenses. On fakes, usually only the size of the bow is indicated.
4. Producing country. Original Ray-Bans have the Made in Italy logo on the inside of the left temple. But some models may be made in China. Therefore, such information should not scare the buyer. The main office of the manufacturer is located in Italy, but production plants are located all over the world.

The main distinguishing features of glasses in a metal frame

The largest number of fakes falls on the Aviator series. These glasses and all models with a metal frame have important features that allow you to determine their authenticity. So, in addition to the above signs, such glasses have additional signs.

1. RB logo on nose pads.
2. Brand name imprint on the inside of the crossbar between the lenses. Along with the impression, the size of the lenses and bridge of the nose should be indicated.

Equipment features

In addition to the differences described great importance has a set of glasses. There are also some features on the basis of which you can determine the authenticity of the goods. How to distinguish the original Ray-Ban from a fake by picking? So, almost all models of this brand are sold in a gray box. Its dimensions may vary depending on the model of glasses. It is also important to pay attention to the presence of a cover. Absolutely all original glasses are sold with cases. They can be different color and size, made of leather and decorated with original prints. Similarly, the manufacturer adds a branded napkin with the brand logo to the set of all glasses.

Be sure to all models is one or more small books with information about the manufacturer and a description of a particular model.

Points cost

All Ray-Bay products are very expensive. And if some sellers offer branded glasses or frames for 1000 rubles, one can doubt their authenticity. Quality materials, unique technical developments and brand promotion - all this affects the value of Ray-Ban products.

The price of frames and glasses of this brand ranges from 2500 to 3300 rubles. If the official representative makes promotions or offers seasonal discounts, then there is an opportunity to purchase branded quality glasses a little cheaper. But as a rule, the price of a promotional product is not lower than 2000 rubles.

Polarized glasses are glasses that have lenses polarizing filter(polarized). While everything seems to be clear or vice versa, nothing is clear, but let's figure out what it is polarized glasses Why do you need a polarizing filter?

I must say right away that all the tests for the polarization of sunglasses that are described in this article were tested on this model of glasses. This model of polaroid glasses is inexpensive and very popular, so it was chosen for the test.

How to determine if there is a polarizing filter in the lenses of your sunglasses or not? First you need to understand what polarization is, and why this same polarizing filter protects your eyes.

Please do not confuse the polarizing filter in sunglasses (the use of this filter in sunglasses is not necessary), and the filter that protects the eyes from ultraviolet radiation(must be present in all sunglasses, otherwise why are they needed).

Some scientific facts about polarization

Daylight propagates in the form of electromagnetic waves oscillating in all directions of three-dimensional space.
polarizing light propagates already in two-dimensional space, in horizontal and vertical directions.

In simple terms, light propagating in the vertical direction allows the eyes to perceive important information recognize colors and contrasts. Horizontally propagating light creates optical interference (glare). For those who wish to study in more detail the process of polarization of electromagnetic waves, it makes sense

As early as 1929, it was clear how to control light to reduce glare. The founder of the Polaroid Corporation was the first in the world to invent polarized lenses for sunglasses. Today, almost all polaroid brand sunglasses come with a polarizing lens filter.

Who cares about polarization in sunglasses

Polarized lenses in sunglasses are loved by many, very strong effect from them is noticeable to those who spend a lot of time on the water. Glasses with a polarizing filter are very fond of people who are fond of fishing, read more about this in the post "How to choose polarized glasses for fishing". It is the waves on the water that create great amount blinding glare that polarizing lenses in sunglasses do an excellent job of.

Also, anyone who drives a car can remember the blinding effect of wet asphalt in sunny weather etc. So many motorists use polarized glasses for driving and they really like such glasses.

Where to buy polarized glasses

To avoid buying counterfeit polarized glasses(of which there are many on the Internet) try to buy sunglasses in trusted online stores.

Where to buy original polarized glasses:
In RuNet, the leader in sales of original sunglasses is Lamoda, this online store has a large selection of original polarized glasses (lamoda does not sell fakes).

Where to buy fake polarized glasses:
If you purposefully want to buy a fake, then the undisputed leader in this business is the Aliexpress website.

AliExpress has a huge selection of fake sunglasses, you can choose from over 30,000 models. For example, fake sunglasses of a famous brand Ray Ban on Aliexpress can cost 300 rubles and free shipping by mail.

Before buying Ray Ban brand sunglasses, be sure to read the following articles:

Advantages and disadvantages of polarized glasses

The price of high-quality polarized glasses can be very high, and it makes no sense to buy cheap fakes. Let's see if it's worth it high price for glasses with a similar filter, or it is better to buy ordinary sunglasses with a UV filter.

It is worth noting that along with the advantages, polarized glasses also have a number of disadvantages that can negate all usefulness. Some people who wear polarized glasses complain of constant headaches. Is it related to wearing polarized glasses or not? Without medical examination and examination of such glasses, it is impossible to understand the causes of headaches.

Read about all the other usefulness of polarized glasses below.

Benefits of polarized glasses

• polarized glasses perfectly remove glare and reduce light intensity;
• when using glasses with polarization, the contrast of what is seen increases;
• polarized glasses reduce eye fatigue;
• polarized glasses are indispensable for certain types activities (driving a car, fishing, skiing, etc.);
• glasses with a polarizing filter are recommended for people with light hypersensitivity.

Disadvantages of polarized glasses

• the price of polarized glasses is much higher than ordinary sunglasses;
• polarized glasses reduce the readability of road signs (weaken reflected light), parking lights and brake lights;
• polarized glasses make it difficult to see information (darken the image) on the liquid crystal display ( mobile phone with LCD display, GPS navigator, tablet, etc.).

Two easy ways to tell if your sunglasses have a polarizing filter

It should be remembered that a polarizing filter is a thin film that is contained in the lens of your glasses, depending on the quality of the lenses in your glasses, the life of the filter also depends.

For example, a polarizing layer (polarizing film, polarizing filter) in original glass lenses ray glasses ban is soldered between two outer lenses (), such a filter serves throughout the life of the glasses. Oakley's patented polycarbonate lenses have a polarizing filter at the molecular level of polycarbonate (essentially the entire lens is a thick polarizing film). Inexpensive polaroid glasses, also have their own technology for the production of lenses with polarization, about polaroid lenses, read the link.

Counterfeits of famous brands and cheap glasses use a filter in the form of a thin film on the surface of the lens, which eventually wears off and the polarizing effect disappears. Try to buy glasses in trusted online stores that sell original products.

It is very easy to determine the presence of a polarizing filter in the lenses when buying sunglasses! For this there are two simple ways.

First polarizing filter test.

Before buying, ask the seller for another pair of polarized glasses and align them lens to lens. Next, turn some glasses 90 degrees relative to the others and look at the clearance (the axis of rotation should pass through the centers of the lenses). If the glasses are polarized, then the lumen in the lenses will become dark if simple glasses then nothing will change.

Second polarizing filter test.

Take polarized glasses, look at any liquid crystal monitor (cell phone display or payment terminal monitor) and turn the glasses 90 degrees relative to the monitor. If the lenses of the glasses have a filter, the image will darken or become completely dark. If the glasses are simple, then nothing will change.

One small note, this test only works with LCD screens.

Where else are polarizing filters used?

The use of polarizing light and polarizing filters in Everyday life much wider than just wearing sunglasses. Here are some everyday examples that many people use at home and do not think about the fact that this is polarization.

3D glasses- Glasses for watching movies with 3D effect, work on polarization separation of the image. It works very simply visible image(on a TV screen) is divided into stereo pairs (two separate images) that have different polarizations (for example, the left image is vertically polarized, and the right image is horizontal).

The 3D glasses also have two lenses with different polarizations (for example, the right lens is vertically polarized and the left lens is horizontally polarized). The eyes each see their own image, and the brain combines it all together and creates the illusion of volume.

Polarizing filters for cameras- the filter consists of 2 rings, in one of them there is a polarizing filter, by rotating which you adjust the degree of polarization. It works in the same way as in sunglasses, your pictures will be more saturated. For example, if you are shooting a landscape, then the clouds will stand out more contrast against the blue sky, and the vegetation will look more juicy.

Video how to check polarized glasses

Watch a short video and everything will become clear. This polarization test works exclusively with LCD screens.

Everything is extremely simple!

It's no secret that wearing fake sunglasses can hurt your eyes. Indeed, in dark glasses, the pupils dilate and if there is no special filter in the lens, then too much gets into the eye. a large number of ultraviolet rays. Below we will try to figure out in as much detail as possible which glasses are real and which are fake and how they differ. So how do you tell real sunglasses from fakes? Let's not rush and pay attention to all the little things, such as a case, passport, markings, screws, lenses, frames, and even a lens cleaning cloth.

1. Case. Good branded models are sold only in a case. Even a leather case will be tough enough to protect the goggles from deformation and damage. The manufacturer's company logo must be engraved on the branded case, not printed. Some firms attach branded boxes to the cases. Included with branded glasses are always: a napkin for wiping lenses and a passport or certificate.
2. Lens cleaning cloth branded glasses are made of soft microfiber fabric, the edges do not crumble, there is a company logo on the napkin. In addition, the wiping cloth is packed in a plastic bag and placed inside the case.
3. The passport must be printed on good paper, without spelling mistakes. Printing ink should not smear when rubbed with a wet finger.
4. Marking. Pay attention to the temples of the glasses. FROM inside there should be an inscription indicating the model number, color designation, lens size, nose bridge width, temple length. The other earpiece must have an inscription indicating the country of manufacture or a symbol of conformity European standard quality (CE). This is where the level solar protection. (for example: BL1, BL2 or BL3). Punched on some models serial numbers. All inscriptions on the temples must be made in a clear, even and thin font.
5. screws. Very thin screws, nuts and washers are used to produce branded glasses. In color, they always match the color of the main fastener. The installed screws have a cap on one side and a cross notch on the other.
6. Lens. The company logo is printed on the outside of the lens. Some firms punch serial numbers on lenses. Mostly polycarbonate lenses are used, which combine the qualities of glass and plastic. In the manufacture of polycarbonate lenses, for protection against ultraviolet radiation, special chemical compounds and apply a small layer on finished lenses. Since UV protection for your eyes is provided by the composition of the plastic and a special coating, and not by the shading category of the lens, even the most transparent sunglasses can protect your eyes from UV rays.
7. Frame. Frames are made using new modern technologies and materials with hypoallergenic additives. Any frame material has a homogeneous, even, smooth structure (without additional inclusions, streaks and impurities).

According to the Ural Customs Administration, for the year in Sverdlovsk region more than 40 thousand units of counterfeit products were revealed. Points in this mass of fakes occupy an honorable fifth place.

Many people choose sunglasses only for aesthetic reasons - the shape of the frame or the color of the lenses. Meanwhile, buying fake glasses is fraught with disastrous consequences for vision. Man is equipped with natural mechanisms of protection against ultraviolet radiation. pupil, covered dark glasses and "deceived" by the lack of direct sunlight, instead natural reaction- narrowing, on the contrary, begins to expand. Doctors are unanimous: it is better to go without sunglasses at all than to wear low-quality ones.

Yulia Sofronova, purchasing director of the Golden Pince-nez chain of optics stores, tells how to choose the right sunglasses:

1. Dark does not mean sunscreen. The shading of the glasses protects people from the brightness of the sun, and transparent is responsible for UV protection. chemical composition applied to the lens surface.

2. Sunglasses equipped with UV protection are sold in specialized stores and opticians. Here, each batch of glasses has accompanying documents, and any buyer can see the certificate, which reports the level of protection from ultraviolet radiation. The certificate must clearly state what level of protection the goggles provide. Yes, the most best glasses provide protection against ultraviolet radiation in the range up to 400 nm (nanometers). This protection includes filters against rays of the spectra B, C and A.

3. Optics that protect against UV radiation cannot be cheaper than 1,500-2,000 rubles. However, most often products with such a price are inexpensive copies of popular models of expensive brands. If you decide on branded glasses from European manufacturers, you need to prepare for more substantial expenses. Points of democratic brands with decent quality lenses and frames cost an average of 5-15 thousand rubles (Ray Ban, Oakley, Vogue, Carrera, D&G, Miu Miu, Marc by Marc Jacobs, etc.).

4. Branded sunglasses must be sold complete with a case, a lens cleaning cloth and a passport. At the temple (and expensive glasses in the corner spectacle lens) are indicated: model number (applied by laser), color (usually number designation), country of origin and, as a rule, the size of the bow itself. The passport attached to the goggles states the percentage of UV-A and UV-B radiation and the wavelength blocked by the goggles.

5. Sunglasses purchased from an optics store are covered by a warranty card. The best sellers also offer good after-sales service.

6. Another important parameter for choosing glasses is the level of dimming. There are three main levels: 25, 50 and 75%. Remember: the level of shade has nothing to do with the degree of UV protection and is not related to it. Even almost transparent lenses can provide 100% protection. For everyday wear in the Urals, lenses with 50% dimming are enough.

7. For people with imperfect vision, the modern optical industry offers a fairly wide range of sunglasses with diopters. These lenses are also coated with all the coatings that are used for ordinary sunglasses.

Optics "Gold pince-nez" has been present on the optical market for 20 years, in a network of 14 stores in Yekaterinburg and other cities of the Sverdlovsk region. The main part of the collections is formed at the leading international industry exhibitions and at the largest optical factories. In the salons, you can choose glasses from both famous brands and rare designer models presented in Russia in a single copy. All Golden Pince-nez salons have eye examination rooms with modern equipment. Here they can additionally correct the fit of the frame and will always offer free service glasses service.

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Yulia Sofronova has been working in the optics industry for 13 years, collaborated with the Italian concern Luxottica (manufacturer Prada, DG, Chanel, Versace, RB), is responsible for selecting collections at exhibitions and from manufacturers in Italy and France.

Our customers and friends often ask us the question: how can you tell real glasses from fakes, what should you pay attention to? And in principle, how important is this, because a fake is sometimes much cheaper?

Let's try to understand this question and divide the answer into several parts.

Part 1: What are fake glasses and what brands, where do they come from, who sells them?

It is quite easy to distinguish fake brand glasses from the original. by price.
Consider, for example, PRADA, average price original models should be at least 12 - 20 thousand rubles. If you meet PRADA glasses for 3,000 rubles. - it will be a low quality fake.

You must understand that the PRADA brand monitors the distribution of its products - you will not be able to buy their models of real glasses on the beach, in the transition, in a pharmacy, at a fair in a shopping center and similar non-specialized branded optics sales points. In order for a store to get the right to sell original glasses, whether it be PRADA, MIU MIU, Dolce & Gabbana or other world famous brands, a whole procedure goes through with the provision of photos of the store (points of sale), sales training, selection and maintenance of the assortment, the collection must be widely presented. If you see it anywhere for sale only 20-30 models among all brands - such a meager assortment should alert you! To summarize this stage then pay attention to:

1. Place where you buy (it must be a store with a good reputation),


2. price(it should not be several times lower than the market price);


3. Choice of different brands, similar price groups.

Who makes fakes and how does it happen?

The situation is quite banal, there are even entire factories for the production of replica glasses (mainly in China, but not only there) that buy newly released novelties and then copy them appearance but they can't copy technologies.
Leading manufacturers of branded optics today use so technologically advanced materials and alloys in glasses that it is very difficult to fake them. Glasses may look the same, but in terms of fit, feel in the hands and quality (upon close inspection) they will be clearly different.
Why do they need it?
Here, too, the answer is quite simple: keep your own design department, come up with layouts, experiment in search of a polymer or alloy, try to guess the trend, promote your brand - all this is very expensive, it’s easier to take someone else’s (steal) and then sell it, earning money on someone else's intellectual work. By purchasing a fake, you not only risk your eyesight, you also encourage counterfeit manufacturers and sellers.

Who sells non-original glasses in Russia?

Basically, they like to sell fakes in dubious online stores (after all, you don’t see the seller alive), which have no real point of sale, salon, no rent, no staff. Just a warehouse and couriers.
Domestic scam shops are very resourceful, they like to call themselves a manufacturer or official dealer and lure customers with extreme discounts, often countdown timers (this is when the discount is about to end, but then it just starts to scroll again).

How to determine that an online store sells fake glasses?

• - Call and ask if there is an offline store and can I come for a fitting? With a serious intention, try to communicate that you definitely want to come at such and such a time to choose, view and try on glasses. Listen carefully to what and how they will tell you in response, whether there is such an opportunity or they will begin to evade under various pretexts.


• - Find out if there is a large selection in place? A good assortment of a real optics salon is considered to be from 500 pairs of branded glasses.


• - Check if it is possible to order a spare part for any of the models presented on the site (usually, the official dealer store has access to ordering parts for almost all brands).


• - You can play a return situation: say that you want to return the purchased product. A normal authorized store will never refuse a return, because by law, unworn goods can be returned or exchanged within 14 days.


• — Pay attention to the presented brands! On the Internet, some manufacturers prohibit the sale of brands: CHANEL, CARTIER, HERMES, Louis Vuitton. If the store presents these models on the site, then these glasses are 100% fake, most likely the other models are also fake, since the company store will not spoil its reputation by combining original goods and copies.

Cartier glasses are not sold on the Internet, it is forbidden!

Chanel glasses are not sold on the Internet, it is forbidden!

Part 2: Why you should not take fake glasses?

Unlike, for example, copies of other different things and accessories (bags, clothes, etc.), glasses should protect your eyes. No one controls the quality of copies, does not certify them, they do not undergo any quality control. For example, dark solar lenses in fake glasses allow the pupil to dilate, at which point all harmful rays pass directly into your eyes. This harms your vision and leads to its deterioration over time!
Saving once on original sunglasses and wearing a fake - then most likely you will have to buy glasses for vision ...

And if you are considering buying a non-original eyeglass frame, there are also a few pitfalls here:

• Most likely there is no guarantee for the frame and post-warranty service. Imagine you bought such a frame and expensive lenses, if the frame breaks, the lenses will have to be thrown away, because. parts cannot be ordered.


• The quality of materials, screws, bushings: at first glance, it seems to the layman "well, how can you ruin or make a crooked ordinary screw.," - we saw that it is definitely possible. A screw, for example, can have a non-standard thread, unwind, fall out, get lost - which will cause a lot of trouble for the owner of such glasses. The bushings can be so rigid that during installation they will not expand, but simply burst.


• If you purchased such glasses for the image, then knowledgeable people they will easily determine that you are wearing a fake - and your image (and vision), on the contrary, can be irreparably damaged!

How to check the authenticity of glasses?

If you want to choose original branded glasses, you have found a store that suits you in terms of assortment and prices, then do the following:

Call the selected salon, specify:

• Is there a real store, is it possible to drive up, try on? The presence of an operating optics salon insures you in case of problems, it is almost impossible to find a real seller without an offline store.


• Is there a large selection of branded glasses of different brands? 30-100 pieces is not enough, 400 - 600 pieces or more is already a good big choice.


• Does the salon have an optometrist? The presence of a doctor characterizes the level of optics, since eye examination equipment is very expensive, it makes sense to invest in it only if it is a business that plans to work for a long time.

We have listed the main important points which should be clarified before arrival. If all the answers on the phone suited you and in fact you see a good choice, qualified staff and a doctor - most likely you have come to the right place, in front of you is an honest store!