Elementaree food constructor: reviews. The Village is testing the delivery of food constructors Home delivery of groceries and recipes - VkusNaDom

As practice shows, modern man is constantly busy and active. He often does not have free time for entertainment and recreation with friends and family. Also, household chores and cooking take a lot of time. Every day you have to spend hours choosing and buying food, thinking about what dish to cook today. You can, of course, make your life easier and eat fast food, but who needs gastritis and digestive problems?

Would you like to eat tasty and high-quality food, but at the same time spend as little as possible in the kitchen? In this case, food designers are ideal for your case. What is it? The idea of ​​food constructors is quite simple. Suppose that you do not know how to cook or you do not like this activity, there is absolutely no time for cooking, or maybe you are just waiting for guests, but do not know what dish to impress them with. With all this, you have no desire to go to the grocery store, and then spend a lot of time at the stove. In such a situation, a service for the "assembly" of food will come to your aid. You can choose any dish of any complexity that you would like to taste. And even if you have never had to go to the stove, cooking will not take more than 30 minutes. Thus, without much effort and without attending cooking classes, you can serve restaurant-level dishes, spending a minimum of time and money. The constructor does not mean the delivery of ready-made dishes, it only saves your time for cooking, since the courier brings a set of products for prompt preparation.

As a rule, the preparation of recipes includes 2 stages. The first stage is to search for dishes, and the second is to adapt the recipe to the client so that he can prepare a gourmet dish within half an hour without unnecessary movements. You will already receive pre-peeled vegetables, cooked broth, as well as instructions that indicate the sequential steps for preparing a particular dish. Also, the food construction service is taking steps to reduce the amount of dirty dishes after cooking.

Recently, a lot of projects have appeared in our country, the so-called "startups" (I hate this word) for the delivery of ready-made food kits. They can be divided into 2 categories:

1. Their main task is to teach our population, which has recently become very overweight, to eat proper, healthy food. They have a nutrition program for every day, calories are strictly calculated, there are fasting days. For example, this is the Malysheva diet, which is very popular.
2. Projects belonging to this category aim to simply feed people, they deliver food kits, thereby saving us from the need to go shopping with a cart. Perhaps the most popular is Chefmarket, with which you can order both a diet food kit and a for a dish that a losing weight person cannot afford to eat.

One of the youngest such projects, belonging to the 1st category, is Elementaree, founded by graduates of the Harvard Business School. They deliver a daily set of products designed for 1200-1800, with a calculated daily allowance of proteins, fats and carbohydrates. You can buy subscriptions for any amount days, and the more days, the cheaper the food day. I ordered for 5 days, for a test, it cost me 1200 rubles / day.

The site shows boxes in which the products are beautifully laid out. They brought me a plastic bag with a lock, size A4. As I later read on the site, it should be so.

Each product, in an individual plastic bag with a lock, on which a number is glued, with which you can understand which ingredient belongs to which dish.

At first I was shocked by the amount of the package. But what about the environment???? Then I read that the packages must be returned to the courier when he brings the next set.

An information sheet is attached, on one side of which is a daily nutrition program indicating proteins / fats / carbohydrates, on the other side, how to cook

All dishes can be cooked either in a frying pan or in the microwave.

There is a different menu for every day, nothing is repeated. Designed for a five-time meal, but due to the high workload at work, I can’t be distracted so often, so I had to combine breakfast and snack and lunch and afternoon tea a couple of times. I was glad that there were a lot of cereals .

But here’s what I didn’t like, everything was very dry, there was a strong feeling of heaviness. Not all dishes were tasty. Also, the price of the set, in my opinion, is too high, although I didn’t have time to make a calculation.

Summing up, I’ll say: not bad, such services should be and develop, since many people actually have no time to go shopping due to work, or let’s say a person is sick and cannot go out due to poor health. I will order such sets and further, but from other sites .. Perhaps that's all.

Some of us love to cook, some don't. But sooner or later situations arise when each of us stands at the cutting board. Perhaps this is the arrival of guests, perhaps you want to surprise a loved one, and in the end, maybe you want to treat yourself to a delicious dish of the level of a good restaurant 🙂

The other day, Bigpiccha visited a very cool project that helps create gourmet cuisine at home. Can't believe it? 🙂 Now we will tell you everything and show you.

Meet - online designer of dishes "Chefmarket". These guys have done all the preparatory work for you: developed recipes, found the best suppliers and purchased products - all that remains for you is to place an order and prepare dishes!

(Total 30 photos)

So that you immediately understand what we are talking about, first we will tell you how the service works:

— You choose a dish from a convenient menu on the website Chefmarket
- Order the ingredients for the number of servings you need
— You get a delivery of fresh products within 3-4 hours and a step-by-step photo recipe
- Cook fantastic meals in just 30 minutes
- Enjoy the cooking process and admiring glances from friends and relatives!

1. Morning. Work is in full swing. Products are purchased, orders are accepted, delivery is carried out ...

2. Chefmarket works like a restaurant, only they have not dozens, but hundreds of dishes. They buy products like a restaurant, prepare them. The client is given not a finished dish, but blanks. And it turns out that in the "restaurant" there are not dozens, but thousands of seats. And one of them is your kitchen. And the chef is you :). Here is such a simple, but very working scheme.

3. Well, now let's move to the kitchen, and look at the whole process from the inside. By the way, guys work in such "inhuman" conditions :).

4. We undress, wash our hands, without cleanliness there is nowhere ...

5. First of all, we looked at the warehouse ...

6. ... and in cold stores

7. To cook according to recipes Chefmarket, you should have at home: olive and sunflower oil, salt and pepper, dry white wine. You will receive all other ingredients exactly for the number of servings that you order, accurate to the gram (!!!). You don't have to overcook anything, you don't waste anything, and you only use fresh ingredients every time. Well, isn't it a fairy tale? 🙂

8. Before offering a dish to their customers, the guys from the Chefmarket try out the recipes in their kitchen. Moreover, recipes can be both well-known and homemade.

9. While we were there, brand chef Vasily Emelianenko was preparing a cake according to the recipe of the grandmother of the wife of one of the employees :).

10. How many dishes are in the assortment of the company, so many photo recipes. During the preparation of the dish, all stages are photographed - a rather tedious business. And how patient they are! But, with a successful outcome of testing the recipe, a detailed photo instruction will appear, which customers receive along with the order.

11. Ingredients are measured to the nearest gram. As chef Vasily Emelianenko told us, for the correct preparation of the sauce, the correct number of grams of all ingredients is especially important, and at home it is almost impossible to measure 2 grams.

12. But the guys from Chefmarket will do it for us 🙂

13. Competent cutting of meat is also one of the advantages of the service. When ordering a semi-finished product in the Chefmarket, we get a piece of meat correctly cut for a particular dish and without waste.

14. By placing an order on the site Chefmarket, You can choose to deliver washed or unwashed vegetables. If you do not plan to cook dishes right away, select the “Vegetables are not washed” option.

15. Store a set of products in the refrigerator, be sure to wrap the greens in a damp cloth. And of course, pay attention to the expiration date of the products indicated on the packaging.

16. Applications are received here to collect the order.

17. Each recipe ingredient is packaged and labeled, you can see the manufacturer of the product and the date of packaging.

18. Customers receive orders in such packages.

19. Collected orders are ready to go.

20. By the way, delivery can be ordered by a certain time.

22. And in the fall, the Chefmarket opened a joint project with the culinary studio of Yulia Vysotskaya: from September 1, the sale of grocery sets according to Yulia's recipes began, which are already in great demand, which, however, is not surprising.

23. Bigpiccha also decided to test the Chefmarket service and arrange an evening of Spanish cuisine. Pictured is our order. True, not at all fond of cooking, we swung at a dish of the 2nd degree of complexity - Paella.

The food delivery market in Moscow has gone so far that now numerous services can satisfy any customer's needs. Delivery of products from a farmers' market or from a supermarket, ready-made kits for preparing homemade dinners, mobile applications for receiving dishes from any restaurants - this will not surprise anyone today.

Now marketers have taken up dietary nutrition. The fashion for conditionally “healthy” detox courses with the help of fruit and vegetable smoothies, fortunately, has passed. Restaurant food still contains too much sugar, cholesterol and calories. The latest trend is proper nutrition, which, as you know, should be different for everyone. The delivery of the finished diet is developed specifically for the needs of the client: for weight loss or keeping fit, with a reduced content of sugar or fat, without gluten or any other allergen. For some, not going shopping and not standing at the stove is a dream, but for business people who want to eat right, it is a vital necessity.

We have selected five similar food delivery services that, in our opinion, are worthy of your attention.

Just Food

The service was created by three friends: Yaroslav Kachanov, Sergey Korolev and Nikita Kastov. The kitchen is supervised by Nikita, a representative of the healthy food direction in the restaurant business (he worked at Goodman and Fish House in Moscow). Everything is strict with him: he does not use sweeteners, spices and butter, does not salt (but puts salt separately) and does not fry, cooks porridge on water, and attaches a menu to the diet, where each dish is listed according to the amount of KBJU (calories, proteins, fats and carbohydrates). The indisputable advantages include punctual delivery (starting from 6 am), the presence of soups on the menu and the use of convenient environmentally friendly biodegradable containers.

In Just Food, the cost of a day of healthy eating is from 1090 rubles. (5-6 meals) is one of the lowest prices on the market. Minus - no one promises that it will be tasty. True, if you do not like buckwheat, oatmeal and cottage cheese, proper nutrition in any case will be a test of strength.

Just for you

Just for you positions itself as a "haute cuisine" service, which is developed by the best European chefs and promises to be not only healthy, but also really tasty. Created in 2006 in Moscow by Dr. Irina Pochitaeva and restaurateur Arkady Novikov, the Luxury Balanced Diet Project is unique in its combination of medical knowledge and modern cooking methods. Programs are offered for weight loss, body cleansing, for nursing and pregnant women, a low cholesterol diet, an individual diet developed by a dietitian, and even "private aviation nutrition" (an exclusive offer for those who prefer flying on private jets). A varied and exquisite menu, exclusively organic products, laboratory control, thoughtful service, timely delivery, individual approach - all this is promised in Just for you. Pros: airtight containers that can be reheated in the oven or microwave, and cooking in a combi steamer. The most gourmet, but also the most expensive option (one day of food costs from 6500 rubles).

Easy Meal

Having lost weight from 110 to 80 kg, entrepreneur Vadim Malkin in 2012, together with his consulting business partner Yuri Samokhin, launched a healthy food service with home delivery. Easy Meal is healthy food delivery for those who for some reason need to follow the right diet. Programs are offered: “Weight loss”, “Balance”, “Antistress”, “Sports nutrition”, “Fasting and vegetarianism”, “School breakfast”, as well as specialized, that is, menus for medical reasons (for diseases of the gastrointestinal tract, liver and pancreas , obesity and diseases of the cardiovascular system or increased excitability of the nervous system). The founders of the service position it as smart premium: when premium quality is ensured mainly due to the “smart” organization of the process, and not high prices. They are in favor of a scientific approach and the formation of a habit of constant healthy eating and are against diets as such.

Eating right can be troublesome for working people: according to statistics, food shopping and cooking healthy food takes up to 9 hours a week - this is almost a whole working day. The advantages of the service include the use of "restaurant" products and delicacies, but the disadvantages are plastic containers in large quantities. A day of meals from Easy Meal will cost from 2600 rubles.

Eat and train

Eat and train is an economical option for the delivery of rations with a sports bias. The service was created in 2013 by Kristina Vorobyeva, all rations are calculated by Vladimir Sudarev, dietitian of the Federal State Budgetary Scientific Institution Research Institute of Nutrition - they, according to them, are “in the subject of sports” and know what those who lead a healthy lifestyle need. The company cooperates with professional sports organizations such as "World of Boxing", Fight Nights, Klokov&BazaTeam, helping athletes "make weight" for competitions. On the site you can choose a set for losing weight, maintaining weight or gaining muscle mass, and you are invited to choose the serving size based on personal parameters: XS, S, M, L, XL, XXL (there is a weight and calorie calculator for this).

The advantage of the service is a good balance between price and quality: the cost of one day of food will be from 1000 rubles, while in addition to the classic chicken breast, buckwheat and cottage cheese for proper nutrition, the diet includes (though not always) red fish, seafood, beef, fruits , vegetables, exotic cereals and homemade sauces.

On my agenda is not the Texas chili with beef and beans, not the linguine with beets, nuts and cheese that you see in the title photo, and not even the Indonesian chicken. And the fact that I spent half an hour on each dish.

I can tidy up at home until I lose my pulse, but when it comes to cooking, I prefer only those dishes that can be prepared with a minimum of ingredients in a minimum of time.

Fresh salads, steaks, broths, potatoes with herring, cottage cheese with jam - these are the most popular dishes in the kitchen of the Karakulov family. Throughout September, I was mad about charlottes, but solely out of pity for the tons of apples that were born on our apple tree in the country. And then, the multicooker rescued: mixed and forgot for an hour.

I love coockie so much. Truth. And I like to go to the market, and to shop. But preparing for cooking dispels all my passions in the air. It often happens that at home there is no desired product. Or time for these preparations. And then "meat with beans with béchamel sauce with croutons" turns into a simple steak seasoned with salt and pepper. Also a very tasty dish, by the way (-: The food is healthy, but not very varied.

Especially for those lazy people who do not like to buy for the future and monitor the freshness of food in the refrigerator, clean and cut food, they came up with special services. I want to talk about one of them. Meet Elementaree.

On the website of the service, we chose several dishes that we would like to cook, and a neat box arrived at our house with all the ingredients of the dishes in the right proportions.

All products are already washed and cut. The numbers on the packages correspond to the sequence of the recipe. Real designer!

Assembly instructions are included.

The recipe itself is very simple and straightforward. Even without knowing the Russian language, you can cook according to it, looking at the pictograms alone.

We ordered four dishes. We thought to take one serving of each for testing, so that later we could try each other. But it turned out that each "constructor" is designed to prepare two servings.

And no more crying or wearing goggles! The onion is already chopped.

On starrrt!

There was already a chili pepper in the seasonings (look at the smallest container), but they added three more peppers in addition. I decided that the standard sharpness would not be enough and, in addition, I cut one more. It got to the edge. In general, I like to sob and blush from the sharpness.

During cooking, I act without initiative and intuition - I set a timer.

All the action took place in one pan.

Recipes are sent to the refrigerator. I flatter myself with the hope that it will be possible to purchase products from the list and repeat the dish on my own.

Note to the owner. The most powerful magnet in my arsenal is a hard drive magnet wrapped in colored cardboard for appearance.

Texas chili is ready! I liked this dish the most.

The next day was pasta.

Inside I found a touching handwritten letter about why ordinary linguine came to me, and not beetroot ones. The "human" approach to business is very close to me. Let the guys do not lose this spiritual principle with an increase in turnover!

This mixture just needed to be fried. But I preferred to put it out in a saucepan, it didn’t really contradict the recipe. But then the plate remained clean.

I personally know hostesses who spin pasta at home. I bow, but repeat ... Never mind!

I stewed the beets, boiled the pasta, mixed it, sprinkled it with cheese and nuts - and breakfast is ready!

Indonesian chicken with citrus sauce shares first place with Texas chili. Any sharper (-: