Sportmaster m Kyiv. Restaurants and cafes in the shopping center "European. Shops in the shopping center "European"

When huge shopping centers replaced Soviet department stores, it was obvious that they would fill the gap between expensive boutiques and Asian markets with cheap consumer goods. To find out what role they play in the city infrastructure today and how they differ from each other, The Village continues the series about the main malls of Moscow. In the next issue - the shopping and entertainment center "European".


YEAR OF OPENING

ATTENDANCE

person per day

THE SHOPS

RESTAURANTS

Letter

You see black squares instead of photographs because the management of the shopping center refused to provide The Village with any information, as well as photography, sending the following letter to the editor: discussion of our mall on your resource (we have our own website, our own bloggers and PR-specialists), so the information you are interested in will not be provided and you will be denied photography. In the event that your actions cause us commercial damage or damage the reputation of our center, we are ready to defend our commercial interests by all legal methods, including in court.”

Story

Evropeisky, opened in 2006, once became one of the first places in the center of Moscow where the middle class could buy more or less decent things: it was there that TopShop, Zara, Marks & Spencer, Tara Jarmon, Massimo Dutti and about 40 Western marks. However, it is impossible to build a comfortable shopping experience on a single good sample, and in terms of a combination of factors, the shopping center concedes leadership to its competitors.

The Evropeisky building, designed by the famous Soviet architect Yuri Platonov (who, for example, is the author of Golden Brains, the building of the Russian Academy of Sciences), is a textbook example of Luzhkov's architecture. The building of the Kievsky railway station, standing across the road, looks girlishly fragile next to it. And the shopping center itself, according to many experts, turned out to be simply awkward. If the main entrance is located directly opposite the metro, then the rest lead nowhere. But even this is not as embarrassing as the paid parking located on the fifth and sixth floors. By the way, "European" has been included in the ratings of the ugliest buildings in Moscow more than once.

However, Evropeisky remains the first shopping center in Russia and the second in the world in terms of attendance: an average of 140,000 people come here every day, only the Dubai Mall in the United Arab Emirates has more. And during the annual Cosmopolitan Shopping Night, the mall breaks all records. Due to the crowds of people randomly moving through its labyrinths, it can be uncomfortable to be here, especially on weekends. Such popularity is easily explained by the location: the city center, on the one hand - the station, on the other - the famous flower market, closed with the advent of Mayor Sobyanin and gradually spread to neighboring lanes. This largely determines the average visitor to the shopping center. Maybe that's why the square in front of the "European" was chosen for the rally during inter-ethnic clashes in December 2010. And on June 5, 2012, there was a resonant fight between people from the Caucasus and football fans.

Muscovites come here for the flagship Topshop and River Island, huge Zara, M.A.C. cosmetics, Kixbox corner, sportswear on the fourth floor. For some, "European" is also a leisure place: there is a cinema, a skating rink, as well as a nightclub and karaoke with a hookah.

Owners

Evropeisky belongs to the Kyiv Ploshchad company, founded by businessmen God Nisanov and Zarakh Iliev - they take first place in the ranking of the most successful owners of commercial real estate by Forbes magazine. Childhood friends who grew up in the same village in Azerbaijan have been working together in Moscow since 1992. Their first joint facility was the Electronic Fair on Rizhskaya, then they acquired 15 hectares on the Cherkizovsky market, in the early 2000s they opened the Moscow trade and fair complex in Lublin, then they bought the Ukraine Hotel, the Sadovod market from the capital's government ", and in 2002 began the construction of the" European ". The annual income of the Kyiv Ploshchad company exceeds one billion dollars. In the list of the richest businessmen in Russia, according to Forbes, Zarakh Iliev ranks 35th, and God Nisanov is 37th.

Device

In "European" there is almost everything - it is a consumer paradise for the middle class. Here you can find a standard set of Inditex holding, chain stores for shoes, such as Aldo or Ecco, huge cosmetics, accessories, jewelry stores. However, European is trying to cover higher segments of the market. In addition to democratic brands, there are more expensive ones, such as Karen Millen and Fabi.

The mall also has space for a two-level Pret a Porter gallery, which unites boutiques of Alena Akhmadullina, Furla, Tru Trussardi, Patrizia Pepe, Lancel and other luxury brands. The gallery, unlike the rest of the mall, is almost always empty.


1. Jumper River Island; 2. Underpants Agent Provocateur r; 3. Boots Crocs;4. Bracelet Thomas Sabo;

5. Bag Topshop x Meadham Kirchhoff; 6. Scarf Fred Perry 7. Kebab ; 8. Coat Zara.

On the ground floor, except for the first level of the gallery Pret a Porter, located a large supermarket " Crossroads, two dry cleaners, an express manicure salon, shops for interior items, household appliances, branches of several banks and a wardrobe - in a word, everything that does not fit into other categories.

On the ground floor - chain stores of perfumery and cosmetics: Douglas, "Ile de Beaute", M.A.C., L'Occitane, The Body Shop; gift, bijouterie and jewelry stores: LeFutur, Accessorize, Pandora, Thomas Sabo, and also Victoria's Secret, which sell only perfumes and accessories on the Russian market, and not swimwear at all, as we dreamed. Here are leather goods and shoe stores: Fabi, Baldinini, Fashion Galaxy, Domani. Entrance to the second level Pret a Porter- through the atriums "Rome" and "Berlin".

Clothing stores begin on the second floor, mainly for women and mostly for large foreign brands in the mass market segment: Topshop, Zara, River Island, Gap, Mango, Marks & Spencer, Kixbox.

On the third floor, a large space was occupied by a cinema " Formula Kino”, sports shops are collected: adidas, Nike, Reebok, Umbro; predominantly men's clothing and footwear stores: adidas Originals, New Balance, Crocs, and also the first in Russia American Eagle Outfitters and flagship Banana Republic.

On the fourth floor - the same cinema, goods for children: Mothercare, Toy City, Hamleys, adidas Kids, Gap Kids and other kids. Atrium "Paris" is completely devoted to the food court.

5th and
6th floors

The fifth and sixth floors were occupied by a two-story parking lot, which will have to be reached by a special elevator. Entrance from the side of the 2nd Bryansk Lane. An hour of parking costs 50 rubles, more than three hours - 100 rubles per hour.

food court

Finding a free table at the European food court is more difficult than finding this very food court the first time, and the possibility of “losing” a phone here is several times higher than on other floors. There is Burger King and shawarma, Walker and Sushilka, Kartokha restaurant and Texas Chicken. You can also have a bite to eat in one of the cafes scattered throughout the mall: T.G.I. Friday's, Il Patio, Pelman, Daily Bread or Goodman Steak House.

Services

The minimum service program at Evropeisky is excellent: there are two dry cleaners here: Contrast and Chic and Shine; in the House of Life they repair clothes, shoes, watches and jewelry, make keys, take photographs for documents. On the fifth floor you can wash your car, and on the top floor you can leave your child in the Kosmik entertainment center.

Differences from other shopping centers

Perhaps, of all the capital's shopping centers, Evropeisky has the most advantageous location. The entrance to the metro in the shopping center itself makes it the most obvious and convenient place for shopping for many.

"European" indeed brought a lot of stamps which were not presented in Russia before. Due to the huge flow of people, it is attractive to any tenant, so there is practically no free retail space here.

Size (area for rent) of the shopping center: 180,000 (63,000) sq. m
The owner of the shopping center "European": CJSC "Kyiv Ploshchad"
Number of stores in the shopping center "European": 336


"European" is a huge shopping and entertainment center where you can find literally everything: from clothes and shoes of famous brands, to household appliances and silverware. Here are collected popular chain clothing stores (Uniqlo, flagship Topshop, Zara), shoes, sportswear (Reebok, Converse), cosmetics and perfumery stores (Rive Gauche, L'Etoile, Ile de Beaute, Korean cosmetics TonyMoly and KoreaLab, perfume monobrands Jo Malone and Demeter). In the Carneval store, you can buy a carnival costume for both a child and an adult.
There are popular fast food outlets on the food court, including BurgerKing, Little Potato, Teaspoon, Baskin Robbins, Subway. The mall also has separate restaurants and cafes where you can taste dishes of Russian, Japanese, Arabic and other cuisines.
One of the downsides of the Evropeisky shopping center is its layout: visitors often complain that one can easily get lost in the shopping center due to confusing corridors and a poorly organized navigation system. Evropeisky remains the first shopping center in Russia and the second in the world in terms of attendance: an average of 140,000 people come here every day, only DubaiMall in the United Arab Emirates has more.

Why go: wandering in search of a way out, you can buy a couple of new clothes, drink coffee at Starbucks or watch a blockbuster at the local cinema.

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The European shopping and entertainment center is one of the largest in Moscow both in terms of area and number of visitors, as well as in terms of the number of goods, brands, and stores. The area of ​​​​the institution is 180,000 square meters. meters. The European shopping center is located in Moscow on the square of the Kievsky railway station. This is the most visited shopping center of the capital and all of Russia: about 140,000 visitors visit it daily. After Dubai Mall "European" is the most visited in the world and takes the second place.

In the Evropeisky shopping center on Kievskaya Square, you can buy various goods: clothes, pet supplies, gifts, beauty and health products, household goods, goods for children, sports, shoes, accessories, appliances, products. Entertainment is also available here: the Formula Kino cinema, the Evropeisky banquet hall, the Kosmik amusement park, about 50 restaurants and a host of services from hair styling and manicure to banking and tourism.

Architecture

The shopping and entertainment complex has a triangular shape, 9 floors, two of which are underground, and 9 entrances. Inside there is a huge parking lot for 1200 cars. It should be noted the unique organization of the trading space. It is divided into 5 parts and is based on 5 atriums: Moscow, Paris, Rome, Berlin, London. In turn, the atriums have the architectural features of the countries to which they belong. Inside you can see sculptures, plant compositions, benches.

There are no clear proportions, a single architectural solution in the building of the Evropeisky shopping mall. Its façade is decorated with numerous elements that are different in their essence: towers made of metal, glass, decorative columns, advertising structures, large semicircular canopies, bright illumination. The mall has been linked to the conflict that the construction of the shopping center has caused. It is located in a not very good location near the station, blocking the movement of passengers and making the development massive. A square was supposed to be on the site of the shopping center.

Shops in the shopping center "European"

Stores occupy a large area of ​​63,000 square meters in the European shopping center. meters. There are about 500 departments here. 0 and 1 floors are intended for the departments of jewelry, fur, shoes, accessories, beauty and health, technology, supermarket "Crossroads". On the 2nd floor you can buy underwear and clothes. Clothing and sporting goods are sold on the 3rd floor. The 4th floor combines toys, children's clothing, goods for children.

Women's, men's, children's and youth clothing: Bessini, Bershka, Banana Republic, Calvin Clein Jeans, Black Star Wear, Colin's, Levi's, Lacoste, Karen Millen, Mango, Massimo Dutti, Marks & Spencer, Stradivarius, Topshop, Tom Tailor, T'Trussardi, Tommy Hilfiger, Timberland, GAP , GANT, Patrizia Pepe, Zara, Snow Queen, Next, Mothercare, Gulliver, Childhood Empire, Camel Active, Cacharel, Hugo Boss and others.

Accessories, bags, shoes: Furla, Arny Prant, Chester, Casadei, Inario, Eleganzza, Rendez-Vous, Tervolina, Samsonite, Keddo, Inario, Fabi, Baldinni, Ugg, Vitacci, Coccinele, Dakkem, El Rosso, Crocs, Disney by Samsonite, Ecco, Mascotte, Princile Di Bologna, No One, Michael Kors, Piquadro, Ralf Ringer, Comfort shoes, Elegant, Econika, Orenburg downy shawl.

Toys: Hamleys, Lego, Imaginarium, Kids4Kids, For A'N'Gels, Disney toys, City of toys.

Pet Shop Le'Murrr.

Goods for health and beauty, optics: Natura Siberica, Beauti Boutique, Dessa, Bobbi Brown, Inglot, Chanel, Jo Malone, NYX, MAC, Nature Republic, Organic Shop, L'Occitane, Styliste, Kiehl's, Lush, Korea Lab, The Body Shop, Verbena, Beauty Constellation, He and She, L'Etoile, Yves Rocher, Boutique de Lunette, Fragrances Library, Pharmacy 36.6, Ile de Beauté, Lensmaster, Rive Gauche.

Sweets and gifts: Red Cube, Chantimel, Fantasy Flowers, Soldier of Fortune, In the Name of the Rose, ABC of Wrapping, Antique Gifts, Delicious Help, Fidelity to Quality, Cantata, Confael, Pen.ru, Vega Flowers, Premium Device, Tabakpodarki, Wow Idea, Wrap Me Gift Wrapping , Paradpx, Booly & Boom, Evo Impressions, Kalyan4You, Funny Socks, Evo Impressions, Made ba Hand, Mon Bon, Montblanc.

Productsforsportsandrecreation: New Balance, Nike, Puma, Umro, Vans, Under Armour.

Supermarkets: Crossroads, Food City.

Technique: Euroset, Beeline, Megafon, MTS, Technopark, Tele2, Yota, Bork, Re:Store, Iqos, Game Park, Premium Device, Samsung, Sony.

Jewelry and Watches: Jewelry Salon, Nika, Moscow Jewelry Factory, Tiara, Karat, Watchmaker Master, Onyx, Time Avenue, Mikhailov Gallery, Apple Diamond, Pandora, Bef, Roberto Bravo, Sokolov, Silver & Silver, Thomas Sabo, Tissot, Swatch, Sunlight.

Productsforat home: Togas, Modi, Fissman, Zara Home, Arya Home, Boutique de L'arome, Clean House, Cook House, Askona, Home & Cook, Kasumi, House of Porcelain, Eurocase, Leonardo.

Cinema in the shopping center "European"

"Formula Kino"prime. The premium cinema provides the opportunity to watch movies in IMAX, 3D and in full screen format. Here, visitors will find a unique space that embodies the idea of ​​comfortable watching movies in atypical halls. You can order food and drinks in the movie room. Waiting for the session will take place in the lounge area with a cafe. The cinema has three halls for 174 seats, equipped with large and soft transforming chairs with tables. Between the rows there is enough space for walking and comfort. From anywhere, the view will be excellent. Visitors can count on discounts and invitations to private film screenings.

"Formula Kino". Located on the 3rd and 4th floors of the complex and has 9 rooms, including a room with a Dolby Atmos system and a business room. A popular cinema in Moscow, which received the title of "The Best Cinema of the Two Capitals". Here you can literally immediately see the loudest premieres.

Shopping and entertainment complex "European"

Restaurants in the European shopping center

Of the many restaurants and bars in the European shopping center on Kievskaya Square, everyone will find an institution to their liking: fast food, healthy food, pastry shops, coffee houses, Russian, European, Pan-Asian, Italian cuisine.

The shopping and entertainment complex houses about 50 cafes: Academy, Burger King, Tutti Frutti. The Best Kebab, Starbucks, Subway, Primestar Coffee, Sushilka, Marketplace, Pizza Bruno, Mr. Tutti, KFC, Mammina, JD Burgers, Jerry Wings, Krispy Kreme, Cinnabon, Juice Town, Cofix, Burger & Pizzetta, Black Star Burger, Bolognetta, Coffeeshop Company, Craft Kitchen, Kimchi & WOK, Walker, Varenichnaya No. 1, Wabi Sabi , Teremok, Coffee House, Kroshka Potato, Cosmic pub & Bowling, Almond Cafe, O! Eskimo, Hot Dog, Tochka Dzy, U DyaDi Max, Daily Bread, Uryuk, Chocolate Girl, Chaihona No. 1, Centrale.

Services and entertainment

The shopping and entertainment complex houses many service companies: beauty salons, repair shops, banquet halls, banks, travel agencies, furniture, massage chairs, ATMs, dry cleaners and much more. A variety of entertainment is provided for the whole family: a children's center, bowling, a skating rink, a cinema.

Hall "European"– high class banquet hall “De Luxe”. The premium class of the establishment allows it to be used as a venue for ceremonial and business events.

Amusement park "Cosmic" is a family entertainment center, which consists of a skating rink, a children's entertainment center, an Italian restaurant, a bowling alley. Parties, weddings and other festive events can be celebrated in Cosmic.

Services and offices: beauty studios Aveda Profile Professional, Manicure and Pedicure Express, Brow Up! & Make Up, Brows.me, Prive 7 Beauty Express, Mi hair removal salon, Coral Travel travel agency, Credit Europe Bank, Interprombank, Zenith, Slavia, Alfa-Bank ATMs, Tinkoff Bank, SPM Bank, Sberbank, Gazprombank, Banquet Hall, House of Life, Art Frame, My Documents, Massage Chairs, Currency Exchange, Parking, Unistream Money Transfers, Dry Cleaners Contrast, Chic and Shine.

How to get to the European shopping center in Moscow

Station underground near the shopping center "European" - "Kyiv". Located on the Circle Line (brown). Located right in front of the mall, a minute walk.

The bus stop "Kievskiy vokzal (Kyiv st.)" is also located right next to the shopping center. Stop here buses No. 91, 119, 205, 205K, 324, 394, 474, 791, 902, and also trolleybuses No. 7, 17, 34, 34K.

Comfortable mode of transport is Taxi: a car can be ordered using Uber, Yandex. Taxi, Gett, Maxim or by phone using the services of Mostaxi, Lucky, Citymobil.

Parking in the shopping center "European"

Parking in the European shopping and entertainment center is paid, it is located on several floors of the institution at once. Payment is made through vending machines, which are located on the 5th and 6th floors near the panoramic elevators. Check-in to the parking lot is not comfortable for everyone and is a spiral climb. Parking for 1200 places is sometimes not enough on weekends, then a queue can accumulate.

Near the metro station "Kyiv" there is a large shopping and entertainment center "European", the restaurants of which attract many visitors every day. The shopping complex is a suitable option for adults, children, residents and tourists of Moscow. There are many types of establishments on the territory of this shopping center: there is even a banquet hall in the European shopping center for celebrations.

In the "European" are:

  • status restaurants with a high average bill;
  • inexpensive cafes;
  • popular network establishments;
  • cozy coffee houses;
  • food court;
  • bars and pubs.

Cafe in the European Trade Center

In addition to all kinds of entertainment, there are more than 40 different-format cafes and restaurants on seven above-ground and two underground floors of the Evropeisky shopping center. After shopping, going to an amusement park or bowling alley, you can always go to one of them. The cafe in the "European" shopping center is suitable for a business meeting, a romantic date or a family dinner. The shopping center offers visitors:

  • business lunches with several dishes to choose from;
  • institutions of various kinds. The Evropeisky shopping center offers calm family restaurants, more “noisy” places for a large company, and lounge bars;
  • delivery throughout Moscow or nearby areas;
  • meals to go.

Cafes and restaurants in the European shopping center in Moscow

The cuisine here is international, so finding dishes to your taste is not difficult. The following types of cuisines are most common in the restaurants of the European shopping center:

  • European;
  • Italian;
  • Russian;
  • Belgian;
  • Caucasian (Turkish, Uzbek, etc.);
  • Arabic;
  • Asian (unusual Vietnamese or popular Chinese, Japanese).

To find the right institution, use our website. Here is a complete list of cafes, restaurants and banquet halls in Evropeisky with the necessary information: exact location, phone numbers, type of cuisine, average bill. Photographs of the interior, descriptions and customer reviews will help to get a detailed idea of ​​a particular cafe in the European shopping center.

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