How to open a marriage agency. How to open a marriage agency in a small town. Opening costs

Choosing a life partner is an important step that should be approached responsibly. Many modern women and men are looking for their happiness on the Internet on dating sites and social networks. Such a popular way of dating could not fail to interest scammers, so you should be very careful not to fall into their cleverly placed networks.

To protect yourself and find a really suitable applicant for the role of a spouse who meets all the parameters and requirements, you can use the services of marriage agencies. It is about this idea of ​​​​earnings that we will talk in our today's publication. How to open a marriage agency? How much does it cost and what is the profitability of this type of business?

marriage agency business plan

Before proceeding with the implementation of this, it is necessary to draw up a detailed business plan with calculations. What is it for? The fact is that with the help of a business plan, you can not only control the step-by-step process of implementing an idea, but also appropriately distribute the available money. As a result, the payback of the project will come in the shortest possible time, which is important.

Stages of a marriage agency business plan:

1. Evaluation of the profitability of a business idea. At the initial stage, you need to properly analyze your future project, assess the demand for the service, competition in the chosen field of activity, and also determine the amount of financial investments;
2. Business registration. At this stage, you have to collect and execute the entire package of necessary documents for opening a marriage agency;
3. Search and rental of premises. It is necessary to evaluate all options, their advantages and disadvantages and make the right choice;
4. Acquisition of the necessary equipment for productive work;
5. Search for employees and execution of employment contracts with them;
6. Advertising campaign to attract customers;
7. Calculation of profit and payback period of the project.

Do not neglect such an important point as drawing up a detailed business plan. Believe me, even experienced entrepreneurs start implementing an idea immediately after drawing up a detailed business plan.

Scheme: statistics of marriage agencies

How to open a marriage agency from scratch?

Novice entrepreneurs are always interested in the question of how much it costs. Therefore, we cannot ignore such an important point.

It is rather difficult to name the exact amount needed to open a marriage agency. After all, it directly depends on the cost of renting a place, buying equipment, paying employees, etc.

Where to get the necessary amount of money?

Finding money to implement your own project is quite difficult, but there are several options that will certainly suit you.

• Credit. One of the easiest ways to get money is to apply for a bank loan. But this is a rather risky step, so before you decide, you need to carefully consider everything, weigh the pros and cons.
• Search for an investor. One of the most successful ways to get the necessary amount of money to invest in a business. But this option is quite difficult to implement, because finding the right person who will be interested in your idea is not so easy.

What does it take to open a marriage agency?

• Business registration. First of all, it is required to determine the substantive form of activity. In this case, the most appropriate and least costly option is to register as an individual entrepreneur;
• Establish cooperation with foreign marriage agencies that will provide you with a database of their clients, potential brides and grooms;
• Create a dating site where you will advertise your services, register your clients and look for a suitable match for them;
• Create a database of potential brides and grooms. It is necessary to carefully fill out each questionnaire, write detailed information about the candidate and attach his successful photos.

Premises for rent

It is desirable to locate the dating service office in the central part of the city. If the property does not have suitable premises, then it should be rented. Naturally, renting a place in the center is not cheap, but believe me, all costs will pay off very quickly if you correctly approach the implementation of the idea.

The premises need a good renovation, I do not advise you to save on this if you are going to serve elite clients. It is very important that visitors feel comfortable. Therefore, the interior, furniture, office equipment, everything should be located in its place and harmoniously combined with each other.

To create comfortable working conditions, you will need to purchase comfortable furniture. It is best for visitors to offer to sit on soft sofas, and for employees to equip their workplace with everything necessary. Of the equipment, you will need modern computers, a scanner, a copier, a printer. In addition, it is required to install a safe in the office, where important documents will be stored. It is also required to install security programs on the computer so that only employees have access to the database with personal information about customers.

Search for employees to work in a marriage agency

It is very responsible to take the recruitment of personnel for work in a dating agency. Candidates for the position must meet certain requirements: a pleasant, but not vulgar appearance, education (preferably a psychologist), experience in similar organizations, attentiveness, the ability to communicate and listen to people. In general, your employees must be impeccable so that every client is satisfied with their work and the quality of the services of your agency. Believe me, reputation is very important, it is quite difficult to earn good reviews, but you can lose trust in one moment.

It is necessary to conclude employment contracts with people hired, in which a condition should be prescribed on non-disclosure of personal data about clients.

In addition to consultants on the selection of brides and grooms, it is necessary to hire a photographer as well. His task is to photograph potential candidates in order to be able to attach a portfolio with the most successful photographs to the questionnaire.

Profit from dating agency

Dating agency?

• You can charge a fee for registering on a dating site;
• Set a certain amount for your services. Some agencies take payment only from grooms, others, from all potential clients;
• The marriage agency also receives money from the sale of a database of brides or grooms;
• Another way to earn money is to organize personal meetings between the candidates you like;
• In addition, the agency is paid a certain amount for the opportunity to correspond, provide the address and other personal data of the client, the ability to view additional photos, etc.

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How to attract clients?

Advertising

1. Good location. The agency, which is located in the city center, is very difficult not to notice. Therefore, pay attention to this important point;
2. Title and sign. A bright sign and a sonorous, memorable name will certainly attract the attention of customers;
3. Advertising in the media and on television. If finances allow, then you can advertise your organization in popular magazines that women love to read, as well as on television and radio.
4. Internet advertising. A dating site must be promoted on the Internet by all available means. Also, do not forget about social networks, be sure to create your own group there.

» has been connecting lonely hearts since 1993, i.e. already 18 years old. The role of the agency is standard - acquaintance of young (and not only young) people to create a family. They work here with Muscovites and residents of the Moscow region. Searching for new clients, receiving and advising visitors, concluding contracts - at first glance, these are the usual requirements for hiring a manager. But as soon as we discussed the working conditions in more detail, something interesting became clear.

Computer and phone are your main assistants

Experience doesn't matter here. The main thing is computer knowledge, communication skills, the ability to keep documentation (this cannot be taken away from me, my previous position was a secretary).

A computer, a lot of folders and a phone are your main tools, - director Lyudmila said, showing me the workplace.

The duties of the manager, she continued, are to tell the potential client about our services, then set the time and date of the appointment, well, and conclude a contract for six months. Would you like tea or coffee? Lyudmila suddenly smiled. “We don’t have a secretary, so you yourself will also treat clients to these drinks,” she continued.

No problem, the more experience is.

Pimp manager

So, we place ads on our website on the Internet and in the magazine. They often come to us on recommendation. At the first appointment, you will conduct an interview, let the client fill out a questionnaire. We have standard questions: age, education, height, weight, interests, wishes regarding a partner, etc.

I just nodded my head.

As soon as all wishes are expressed, an active search begins. From our archive you have to select candidates that best meet the wishes of the customer. But finding it is only half the battle. Then you need to call the selected clients, tell about the customer: what kind of person he is, who is by profession, what impression he makes. At the end, you will find out if you can arrange a date.

Well, nevermind yourself "manager"! Lyudmila, it seems, noticing my surprise, said not to worry, that there was nothing difficult in this, it was necessary - they would help.

Manager-psychologist

After the first date, - says the director, - our manager must certainly call his client and ask how everything went.

People are different, as Lyudmila noticed. Some people have to say, for example, that there will be no second date, and tact should be shown here.

Naturally, our services are paid. Their cost depends on the tariff plan chosen by the client and ranges from 10,000 to 80,000 thousand rubles. The service contract is concluded for a period of six to twelve months. The manager gets his 16%.

Choose your husband for free

I figured that you can make good money, plus the experience of a procuress and a psychologist will come in handy (great practice on friends!). So, concluding a contract even for 10 thousand every day, about 32 thousand come out a month. The larger the amount of the contract, the better for me.

What about insurance, meals, paid sick days?

This is nothing. We can only offer a labor device if you pass the probationary period.

Well, will I be able to get discounts if I myself want to find a groom for myself?

It will be completely free for you. You have a base, look for a husband to your taste, we are only in favor.

It’s wonderful, because I still don’t have a second half (and this is in my 28!).

Let's go international, you will have a career

Is a career possible for you?

Quite. We are going to go international. While we are dealing with Muscovites and residents of the Moscow region. There will be more work, we will need people with knowledge of English. How are you with him?

I speak English very well, - I smiled.

Applicant's opinion

In general, everything is not bad there, and close to the metro station (Mayakovskaya metro station, 2nd Tverskaya-Yamskaya st., 18), and you can earn money, but did not arrange the schedule. From Monday to Saturday from 11 am to 8 pm, closed on Sunday and one in the middle of the week, floating. True, they also said that in the summer and throughout January there is a lull, you can also relax a little. Whether this will actually be the case is unknown. Suddenly it will come out just like with the manager for the sale of services, who also turned out to be a matchmaker.

Interview wait: 5

Adequacy of requirements: 4

Employment conditions: 4

Interview impression: 4

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In our time, the marriage business is considered a kind of prestigious and elite area. In addition to the high status, such enterprises bring a fairly large income, which makes you think about the possibility of developing your own business in this direction.

What is the high demand for the services of marriage agencies? Nowadays, most young people make acquaintances on the Internet, and finding their soulmate outside the virtual world is difficult. And the representatives of the older generation, who devote all their energies to their careers and everyday worries, often do not have time to spend it on acquaintances. Marriage agencies are focused on these categories of clients, whose mission is to help people find their life partners. And, of course, to receive a certain profit from this.

Opening a marriage agency is a positive and useful thing

How to open your own marriage agency:

1. Tax registration and state registration

Any entrepreneurial activity necessarily requires state registration. Marriage agencies are also subject to this procedure. Fortunately, this line of business does not provide for obtaining a license, so it will be enough to register the enterprise as a private enterprise (FL-P). The marriage agency is taxed according to a standard unified system.

Prepare all the necessary documentation when registering a company

1. Market analysis

Market analysis is the first thing a novice entrepreneur should work on. This applies to absolutely any type of business, marriage agencies are no exception. Market research in the chosen direction and region will allow you to get information about the presence of competitors, their activities, pricing policy. All this will serve as the basis for organizing your own business, taking into account its characteristics.

1. Room. Choice and design.

The agency needs an office to receive clients and conduct conversations with them. A small rented apartment is perfect as an office. It is not worth talking about such a need as a worthy repair and interior design in a pre-designed style. The entrance to the office should also be decorated in the chosen style. And the use of photographs and reviews of previous customers in the design will be an excellent recommendation for the company, noticeable after the first visit.

It is recommended to locate the agency in the city center, or in another place with high traffic. And the office should not only be properly furnished, but also have all the equipment necessary for work: computers, scanners, fax and printer. Separately, it should be noted the need for constant access to the Internet.

1. What services to offer?

Of course, the profitability of a marriage agency directly depends on the range of services that it is ready to provide to the client. But it is not necessary to provide all available types of services at the initial stages of the development of the company. You can start with a small selection of standard offerings and expand the range of services as the firm grows. The main services of a marriage agency are as follows:

— provision of information about brides and grooms in printed or electronic form;

– periodic replenishment of the register of clients with the subsequent placement of questionnaires both in your agency and in agencies related to you by cooperation;

– implementation of acquaintances of clients, organization of dates, honeymoons;

– partnership with foreign firms, search for candidates for clients in their databases;

– an agreement with a professional photographer, makeup artist, services of a lawyer and a translation specialist.

1. How the agency works

The main work of a marriage agency is to process a database into which information about future clients who want to meet is entered. As a rule, the database of male profiles is formed first. To create it, it is recommended to establish ties with foreign enterprises in this field, but it is quite possible to create it by your own company. However, contacts with partners in any case will bring considerable benefits to your business.

If you are thinking of creating your own database from scratch, then the use of social networks or other Internet resources will be of great help. In the case of a partnership between your agency and another, the profits are usually shared equally among all participating agencies. It is also important that your firm be of interest to cooperation with potential partner agencies. This will require the creation of a website that will host and update information about your company. And creating a web page with a choice of user language will make it easier for you to find clients abroad.

Marriage agency is a positive business

Creating a database of potential brides and grooms also requires a special approach. For high-quality work of the agency, especially at first, the selection must be carried out very carefully. The attractiveness of your first customers will shape your firm's reputation. Subsequently, when the database is filled with several thousand questionnaires, the recruitment rules can be simplified. It is also very important to remember that in any marriage agency the number of female profiles is much greater than that of male ones.

1. How much will it cost to open such a business?

If you decide to open your own marriage agency, you will need certain financial expenses for state registration, rent of suitable premises, office decoration, and purchase of technical equipment. Some financial costs will require the creation of the site. The minimum initial investment is about $2,000.

In addition to the first investment, monthly costs must also be taken into account:

• office rental fee
• tax payments
• site content
• payment for cellular communication (including international),
• maintenance of office equipment
• communal payments

It will cost about $590 per month.

1. Profitability of the enterprise

The main income for marriage agencies is brought by the so-called "honeymoons" paid by foreign clients. On average, for one such trip, a groom from another country is ready to pay 2.5-4.5 thousand dollars. However, at first, until the agency has established contacts with foreign firms, you will receive income mainly from organizing correspondence of clients, their meetings and acquaintances. In addition, some of the profits will come from the services of a photographer and makeup artist for photography for the catalog and direct placement of photos on the site.

If your agency belongs to the club category, then profit is made according to a different scheme. The services of such firms are paid exclusively by male clients in the form of a monthly fee and an additional payment for information about the girl who is interested in the client.

1. How quickly will it pay off?

The payback of funds invested in the development of a marriage agency directly depends on its scale, client database. An important factor is its location - profits are higher in more developed cities. The average payback period will be about 1-2 years.

Our world is made up of relationships and connections between people. They are everywhere - in everyday life, in business, at work, in school. We are looking for friends, girlfriends, business partners, people who share our views and interests. The whole world is a large system of social ties, among which one can single out one special - personal relationships. We all want family warmth, love, understanding and support. Of course, folk wisdom says that everything we want, we first need to find in ourselves and learn how to give. But it is one thing to know and understand, and another thing to actually do. Not everyone can independently understand themselves, and find their soul mate, who will go through life in step, and support in the most difficult moments. Many boys and girls, men and women, turn to marriage agencies in the hope that they will help solve all the difficulties of their personal lives.

So, how to make money on someone else's happiness? Quite simply - you need to open a marriage agency. Strange as it may seem, but with the advent of the Internet and the development of social networks, this business has just begun to gain momentum. It would seem that marriage agencies have sunk into oblivion, because everyone can find an interlocutor to their liking on forums, dating sites and social networks.

Experts working in this field have calculated that the approximate turnover of the world market of marriage agencies is more than two billion dollars a year. So why not take a bite out of such a tasty pie?

In this article, we will talk with you about how to open a marriage agency, what to pay attention to first of all, what subtleties and nuances of the business you need to know even before you start investing your efforts, time and money.

The key to success is a good database

The main secret of a successful marriage agency is a good, high-quality and up-to-date database. As a rule, there will be only two categories in the database - brides and grooms. It is precisely with the compilation of such a base that you need to start, because without it things will not work.

How to find potential brides? Here you can use several methods:

• "Grandfather" method. The simplest, and most bearded method is to search for brides through local newspapers. You give a standard ad, they say, a wealthy man, without bad habits, with good manners, is looking for a nice girl for communication and dating. Specify the number of your agency, leave your email address, and other contact details. Then you will be contacted by single ladies, whose contacts should be entered into the database.
• Search through social networks. You can advertise on social networks by selecting the audience you need - girls over 30, not married.
• Search through dating sites. On such sites, the girls themselves leave all the information about themselves. They even post personal photos and videos. You just have to transfer the data to your database.

80% of clients of marriage agencies are girls and women who want to find a wealthy and intelligent life partner. Therefore, you need to approach the search for men for your database with special attention. You can also explore dating sites, you can include your unmarried friends and acquaintances in the database. An excellent option would be to search for our people who live abroad. Leave information about your agency on various forums such as "Russian America", "Russian Germany", "Russians in Canada", etc.

How do marriage agencies make money?

If you were going to open a marriage agency, then you probably wondered - what do they earn on?

1. If the marriage agency has a high reputation and is in demand, then, as a rule, a fee is charged for getting into its database. Such a fee can range from 300 to 3000 rubles. Also, do not forget that marriage agencies receive the main income from the sale of information about brides, therefore, they are often recorded in the database for free.
2. Not infrequently, a fee is charged for photographs of a candidate you like. But do not think that you can sell photos from social networks, because this is not what a potential bride or groom pays for. Self-respecting marriage agencies make high-quality photo shoots for men and women, because good photos are the key to a successful business and an unshakable reputation.
3. Many marriage agencies set a fee for unlimited use of the directory of potential brides and grooms. By paying from 500 rubles, you will get the opportunity to receive database updates for a whole month, as well as see all those who are already on the lists.

Marriage agencies are an intermediary between a man and a woman. Often they take on other functions for which they also get paid: delivering flowers, organizing meetings and romantic evenings, buying gifts, etc.

Foreign guests are offered services of translators, visas. Some agencies can even organize a meeting at the airport, check into a hotel, show the city and all its attractions. Naturally, there is a fee for everything.

The excellent reputation of the marriage agency should be above all

In order for your business to work for a long time and successfully, you must have a good and impeccable reputation. A young marriage agency needs to declare itself loudly, effectively, so that everyone speaks and knows that a new company has appeared that can unite the hearts of thousands of people.

But first you need to do some analysis. Study the activities of competitors, look at dating sites, analyze what, how and how is done. An important point is to form the pricing policy of your marriage agency, which should be on a par with other companies providing this kind of service. Do not underestimate the price too much, because it may not play in your favor. Why is that? Well, everything is simple - low price is associated with low quality. And if a young company that does not have a reputation also takes a penny price for its work, then reasonable suspicions may arise regarding cooperation with it.

What other factors affect the reputation of a marriage agency:

1. Nice and attractive site. We live in the era of information technology development, and every self-respecting marriage agency that wants to develop and reach new heights must have a good and attractive website. Do not spare money for a unique design, make your Internet "face" recognizable, beautiful, interesting. Be sure to include contact information about the agency, the history of creation and development, customer reviews, as well as “love stories” and stories of successful connection of hearts on the site. Think about what would interest you if you went to the site of a marriage agency. Imagine yourself as a client, and make everything on the site as convenient and comfortable as possible.
2. The office is another factor that creates the image and reputation. If you are renting some 10 square meters in a remote area of ​​​​the city, then do not be surprised why people do not come to cooperate with you and do not consider it necessary to provide photos and personal information. If possible, rent a room in a good business or shopping center. Arrange everything in bright and pleasant colors, make sure that a potential client becomes disposed towards you only after seeing the office of a marriage agency.

Advertising and promotion of a marriage agency

Without good and high-quality advertising, it will be very difficult to bring your business to the proper level. Therefore, at the initial stage of development of a marriage agency, one should spare no expense on advertising. What can be done, and what will bring the maximum effect?

First of all, advertise in local newspapers and magazines. Make an "explosive" serve. You must be recognized, you must be talked about, you must be willing to cooperate. Also, do not forget about the possibilities of online advertising. Various social networks will help you find exactly your target audience, and direct the main flow of advertising to them.

As an option, you can create your own small monthly (catalog, magazine, small gloss), where you will talk about various stories of connecting hearts, about your success, about events in the world related to marriage agencies. Such activity will require significant investments, but it will be a huge plus for your image and reputation.

That, perhaps, is all that we wanted to tell. Opening a marriage agency is not so difficult if you know the basics of this business. It is very important to treat this business not only as a way to make money, but as an opportunity to give joy to people, to connect hearts.