Slogans of deputies for elections. "United Russia" chose slogans for campaigning

In the coming days, a large-scale election campaign of United Russia will be launched in Russia. The party chose three slogans for promotion: “Acting in the interests of the people is our task,” “Hearing everyone’s voice is our responsibility,” “Creating and protecting the future of Russia is our goal.” A source in the United Russia Central Executive Committee told Znak.com about this.

The campaign starts next week. Hundreds of advertising surfaces will be placed across the country. But each region and each individual territory also has its own headquarters, where they draw their own billboards and publish local party newspapers. The main difficulty for a huge party is to prevent all advertising from turning into a propaganda vinaigrette.

Sergey NeverovVladimir Astapkovich/RIA Novosti

United Russia's election headquarters is headed by the secretary of the presidium of the party's general council, Sergei Neverov. In addition to him, it includes regional curators - the same ones who oversaw the primaries (State Duma deputies Olga Batalina, Viktor Kidyaev, Evgeny Moskvichev, Nikolai Pankov, Viktor Pinsky and Gadzhimet Safaraliev, senators Viktor Ozerov, Dmitry Azarov and Valery Ryazansky, as well as the head of the party’s Central Election Commission Maxim Rudnev). Work with reports of violations (including violations of the law by party members themselves) will be supervised by the deputy head of the United Russia executive committee, Konstantin Mazurevsky.

The campaign will be monitored using the method that the presidential administration has used in recent years to monitor regional elections. Campaigns in the regions will be overseen by “external” political strategists who are not integrated into the party structure. Their task will be to make an independent analysis and transmit information to central headquarters, the source says.

Elections without a bear

Many United Russia candidates have already started their campaign, but they are conducting it at random. This is evidenced by samples of campaigning from different regions. Not all United Russia candidates emphasize their party origins. For example, the candidate in the Central District of Moscow, State Duma deputy Nikolai Gonchar, has the “For the Defense of Our Native Moscow” logo on his posters, but not the party logo. And Gennady Onishchenko, who is running in the Tushinsky district of the capital, has the “United Russia” mark in the upper corner of his campaign cube, but in small print and without the party symbol – a polar bear.

ONF candidates were not recommended to use the Front logo. But they use

Previously, sources close to the leadership of United Russia said that candidates associated with the All-Russian Popular Front would receive instructions to ban the use of the ONF logo in campaigning. This was explained by the fact that the ONF “should be outside of politics.” However, the United Russia “front-line soldiers” violate this ban. For example, on the campaign materials of State Duma deputy Vyacheslav Lysakov (Moscow, Kuntsevo single-mandate district) and Lyubov Dukhanina (Moscow, Orekhovo-Borisov single-mandate district), the United Russia logos are adjacent to the ONF logos.

“We see violations of guidelines, but the headquarters of single-mandate members are supervised not from the center, but from regional headquarters,” explains a source in the party.

In Moscow, the work of the United Russia headquarters will be supervised by the Moscow City Hall, as well as by the famous political strategist, the current head of the United Russia executive committee in Moscow, Oleg Smolkin.

Confusingly

United Russia is going to allow another violation of the guidelines in Perm. There the party wants to use the technology of placing social advertising, which is confusingly similar to the party's. An employee of one of the advertising companies in Perm sent Znak.com layouts of billboards that are going to be placed starting next week throughout the city. Some of the billboards with the inscription “United Russia: We love Russia - we are proud of Perm” look like propaganda and will be paid for from the election account. But at the same time, it is planned to place “social advertising” in the city “Perm: we love and are proud”, which in design is extremely similar to the party one.

United Russia used this technology in Moscow in 2011, when party posters turned out to be almost indistinguishable from the city election commission posters calling on citizens to go to the polls.

"Be polite! The Party is behind you!

But United Russia plans to implement the directive of the top party leadership to hold as many meetings with voters as possible across the country. This is evidenced by a brochure for candidates and LOMs, prepared by the regional branch of the party for distribution in the Novosibirsk region. The brochure has several sections: basic tips for holding meetings with voters, the rationale for voting for United Russia, the main theses of the program and information about the candidates. Voters are absolutely not allowed to be rude at meetings, the brochure says.

"Be polite. Remember, you are speaking not only as an individual, but also as a representative of the Party. People believe you personally - they believe “United Russia”... Under no circumstances respond to aggression with aggression! Try to change the topic and relieve tension,” campaigners and candidates are advised.

If a voter begins to complain or makes claims to the party, he should be allowed to speak out, write down the complaint and promise to help, if possible, the instructions say. “Even the most unpleasant question implies that a person is interested in the topic,” its authors explain. There is no need to put pressure on the interlocutors; you need to talk about the party’s achievements and focus on topics that concern the social group with which the meeting is being held: you need to talk with doctors about healthcare, with teachers – about education, etc.

It is interesting that among the arguments that voters are recommended to give for voting for United Russia, there is not a word about Vladimir Putin or Dmitry Medvedev.

Positive arguments for voters, according to the creators of the brochure, may be that United Russia is the party of the majority, that the party is “open to the people and adheres to the principles of direct democracy.” The manual reminds that United Russia “rigidly resists external threats and attempts to collapse the country from within”, unites “the best managers” in its ranks, “is ready to consolidate efforts with other parties for the benefit of the people”, “works for results” and knows how to make Novosibirsk area (and any other, apparently) truly strong. In this region, the party will also use the slogan “Strong Siberia - the pride of Russia,” and the entire regional program will be built precisely on the image of “Strong Siberia.”

In the Sverdlovsk region, United Russia, for comparison, uses the phrase “Power of the Urals” in its propaganda.

“These are bureaucrats, not political strategists”

Experts note that this year United Russia will have additional difficulties in administering the election campaign - after all, it will have to control the headquarters of numerous single-mandate members. In previous elections, when the Duma was elected only from lists, this difficulty did not arise.

“If in 2011 there was one United Russia headquarters in each region, now they have been supplemented by several headquarters of single-member candidates, each of whom campaigns based on their own ideas about beauty,” explains political strategist Abbas Gallyamov. – Many of the candidates try to minimize the party component in their propaganda products, believing that they themselves are more popular than the party that nominated them. The principle of stitching together campaigns has been forgotten, hence the feeling of chaos,” says the expert.

According to him, on average the professional level of regional United Russia members is extremely low. “These are bureaucrats, not political strategists,” explains Gallyamov. “They can seriously engage in recruiting people for their primary parties in the midst of a campaign, not realizing that formal membership in the party does not at all guarantee a desire to vote for it. For them there is no difference between party building and campaigning. They often don’t have the money to hire quality specialists either.”

According to him, the persecution of officials in the regions, including the case of Chelyabinsk vice-governor Nikolai Sandakov, dealt a serious blow to the practice of pre-election fundraising. And then there is the economic crisis.

Political strategist Gleb Kuznetsov draws attention to one more point. “Not only is there no serious connection between the districts and the list at the federal level, but there is also no connection between the lists and single-mandate candidates running for regional legislative assemblies and those who go to the State Duma. It is necessary not only to explain to the voter all the delights of the brand, but to create a consistent picture in his head so that he votes for one party and its candidates on all ballots,” argues Kuznetsov. However, of course, it is not only United Russia that is struggling with this difficulty. His colleague from the St. Petersburg Politics Foundation, Mikhail Vinogradov, believes that some discrepancies in single-mandate campaigns are not terrible: “Some will focus on Putin’s role, some on the regional agenda, and some on their own person.”

Slogans, mottos, slogans: Election

Trust in America.
Believe in America.
MITT ROMNEY, Republican presidential candidate. His election slogan, 2012

Let's keep America American.
Keep America American.
MITT ROMNEY, Republican presidential candidate. His election slogan, 2012
As it turned out, exactly the same slogan was used by the Ku Klux Klan in the 1920s

Putin loves everyone!
Only Putin - only victory!
Nashi slogans in Moscow on May 7 and 8, 2012

Who has won? Shein won!
Let's save Oleg!
Slogans of the opposition during the confrontation between Shein and Stolyarov, Astrakhan, April 2012

Leaders of the Orange Leprosy. (With the names of Nemtsov, Kasparov, Navalny, Sobchak.)
Go to Moscow!
Slogans of supporters of the elected governor Stolyarov during the confrontation Shein vs Stolyarov, Astrakhan, April 2012

Zhirinovsky. Or it will be worse.
Zhirinovsky. And it will be better.
VLADIMIR ZHIRINOVSKY, candidate for President of Russia. Election slogans of Vladimir Zhirinovsky, 2012

New president – ​​new Russia!
Demand more!
MIKHAIL PROKHOROV, candidate for President of Russia. Election slogans of Mikhail Prokhorov, 2012

A great country has a strong leader!
A great country has a worthy future!
VLADIMIR PUTIN, Russian presidential candidate. Vladimir Putin's election slogan, 2012

Putin is our president.
Putin is our guarantor.
Putin is a sweetheart.
Slogans of a rally in support of Vladimir Putin in the Russian presidential elections, St. Petersburg, February 18, 2012

Our party is Vladivostok. Our president is Putin.
Slogans of a rally in support of Vladimir Putin in the Russian presidential elections, Vladivostok, February 18, 2012

Churov, where are our voices? State Department, where is our money?
I demand the dissolution of the Duma and new fair elections without Churov.
They stole our voices (the girl taped her mouth with this inscription)
We are not Banderlogs.
We don't have the law of the jungle! (on behalf of Mowgli)
Havel would have been with us.
We demand freedom for political prisoners, economic amnesty!
The best gift is not even honey, but a new adequate calculation!
Winnie the Poo fooled us all.
Enough! (Putin, Medvedev, Prokhorov are taken out of the Yeltsin doll)
We are for Navalny.
Wizard, how many fingers? (fak)
We will come again! There will be more of us!
We are 146%.
I am looking for a point for issuing small money from the State Department.
Prague is closer to us than Pyongyang. (to the portrait of Havel)
The white ribbon – V – is a symbol of your indifference to election fraud!
We weren't kidding! Falsifications will not work!
I'm here for free. I am a citizen of the Russian Federation, and I defend my constitutional rights.
Engineers are also for fair elections!
Russia will be free!
You don't even know us!
This election is a farce!
Russia is for russians! (a nationalist slogan that did not meet with majority support)
Slogans of a rally of thousands “For fair elections”, Moscow, Academician Sakharov Avenue, December 24, 2011

EdRos, fake deputy, return the assigned mandate!
Putin! See you in the spring!
Are you the one who attacked democracy? (on behalf of armed hamsters in black suits and sunglasses, St. Petersburg)
Stop feeding Moscow!
Slogans of the rally “For fair elections”, St. Petersburg, December 24, 2011

V is for Vladimir.
Slogan of pro-Putin youth, 2011

You don't even know us. (The slogan was formulated by the Autonomous Action association at a rally in St. Petersburg.)
Bring back fair elections!
Bring back snowy winter!
Observe the Constitution, damn it! Constitution of the Russian Federation, Article 3: “The only source of power is the people.”
Crooks and thieves, bring back the elections!
Where is my voice, wizard?
Churov, take me on the carousel!
Guys, it's time to move!
Moscow doesn't believe in eds.
They lie, bully and grin.
Some food in a bucket!
Leave the tricks to the circus!
I didn't vote for these bastards, I voted for other bastards!
Wizard Churov to Azkaban!
We don’t believe Churov. We believe Gauss.
You can't fool Gauss!
Churov, thank you for being funny.
Swindlers and thieves stole votes.
The Silence of the Lambs is over!
Stop lying!
Bring back our voices!
All power to the people!
We demand respect!
The authorities are afraid of fair elections!
The party of thieves and swindlers stole the elections!
Down with PZhiV!
Arrest those who nag and release Alexei Navalny!
Congress of ballet lovers.
Take me, riot police!
Slogans of a rally against fraud in the State Duma elections, Bolotnaya Square, Moscow, December 10, 2011

Russia will be free!
Down with dishonest elections!
December 4 is Groundhog Day.
We've been fucked!
We will not forget, we will not forgive!
We want another president!
It's a shame to be a “nashi”!
I was deceived. And you? (Novosibirsk)
Slogans of protest rallies against fraud in the elections of deputies of the State Duma of the Russian Federation, Moscow, December 4-6, 2011

A big country votes.
For life, for people.
Participating in elections is your chance to influence the country's politics. Come and vote!
CENTRIC ELECTION COMMITTEE on the elections of deputies to the State Duma of the Russian Federation on December 4, 2011. Slogans of the Central Election Commission

I vote for Russia. I vote for myself.
Together we are stronger.
Let's win together!
The future is ours!
UNITED RUSSIA, all-Russian political party. Party slogans in the election campaign for the elections of State Duma deputies, 2011

Let's save.
We are developing.
Let's create.
We are working.
We are building.
For life, for people.
UNITED RUSSIA, all-Russian political party. Headlines and slogan of the party in the election campaign for the elections to the State Duma, 2011

It's time to change power! Stop being patient! Take action!
Time to change power!
On December 4, we will start the story with a red line!
New people - new course - new life!
Protect the Russians! Revive the friendship of peoples!
Let's return the stolen homeland!
Communist Party of the Russian Federation, political party. Her slogans in the election campaign for the elections to the State Duma, 2011

LDPR for the Russians!
Russians, look harder!
Russians, align with the Liberal Democratic Party!
Do Russians have tomorrow?
Good for Russians - good for everyone! Bad for Russians - bad for everyone!
Everything for the Russians, nothing against the Russians!
Arise, Russia!
Russians, go ahead!
Be Russian - achieve the impossible!
The Liberal Democratic Party is marching across the country!
Russia is your country!
Let's protect Russians everywhere!
Ivan, smell your soul!
God bless you, Vanya. Its time to begin!
For Russia! For the Russians! For the Liberal Democratic Party!
Together with the Russian people!
The truth is with us! God is with us!
The LDPR will show the way.
The Tsar was tired, the communists were tired, the democrats couldn't. I can! I am Vladimir Zhirinovsky!
It's time to make a choice!
LDPR, political party. Her slogans in the election campaign for the elections to the State Duma, 2011

A happy person means a happy country.
PATRIOTS OF RUSSIA, political party.

Everyone on the right has a right!
RIGHT CAUSE, political party. Party slogan placed on private cars, July 2011

Design your future.
RIGHT CAUSE, political party. Party slogan in July 2011 on behalf of Mikhail Prokhorov, later removed from the leadership of the party

A fair alternative.
For a Russia without swindlers and thieves!
The appointed governor serves the authorities, the elected one serves the people!
More faith in the elected judge!
Corruption is high treason.
Corruption is a cancer in Russia.
Housing and communal robbers! Stop milking the people!
Let's protect people from the arbitrariness of housing and communal services officials.
Taxes - local registration!
Where we work is where we pay.
Huge profits - high taxes, minimal income - no taxes!
The natural wealth of the country is at the service of ordinary people!
Small business is protected by justice!
Cheap labor means a poor life.
Beggarly old age is a crime of power.
Cancel special pensions for officials!
Sick citizens - a sick country!
A poor student - a poor science, a poor science - a country without a future!
A JUST RUSSIA, political party. Party slogans in the election campaign for the elections of State Duma deputies, 2011

Russia demands change!
We will restore your hope!
There is only Apple!
YABLOKO, Russian United Democratic Party. Party slogans in the election campaign for the elections of State Duma deputies, 2011

Do not even think about it. They don't share. Be sure to come to the polls and vote for any party except United Russia.
Opposition slogan 2011
A plate with red caviar is depicted, in the caviar there is a bear’s paw print (the bear is a symbol of “United Russia”)

Put an end to the thieves' vertical line!
NAH-NAH, opposition political movement. His slogan on the eve of elections to the State Duma of the Russian Federation, 2011

2012 think twice before you raise prices.
Slogan of the young opposition against the backdrop of rising gasoline prices and on the eve of the 2012 presidential elections, Russia, 2011

National interests come first!
GRIGORY KOSTUSYOV, candidate for President of Belarus from the Belarusian People's Front (BPF) party. His election slogan, 2010

Together we are Belarus!
State for the people.
Belarus is a country where you want to live!
ALEXANDER LUKASHENKO, presidential candidate of Belarus, current president. His election slogans, 2010

We can do this!
ALES MIKHALEVICH, presidential candidate of Belarus. His election slogan, 2010

I came for you to win.
Why did I decide that I would be a good president? Because it's not worth being bad.
You need to hide trash, not voices. Elections must be transparent.
Tell the truth!
Neklyaev will answer everything for everyone!
VLADIMIR NEKLYAEV, presidential candidate of Belarus, leader of the civil campaign “Tell the Truth!” Election slogans of him and the “Tell the Truth!” campaign he led, 2010

Let's build something new and keep the best!
“Do no harm!” is not enough. My position is “Help!”
“Thou shalt not steal” is not enough! My position is “Create!”
“Don’t destroy!” is not enough! My position is “Create!”
YAROSLAV ROMANCHUK, candidate for President of Belarus from the United Civil Party. His election slogans, 2010

Belarus lives - lives with God!
Christian Belarus – a fair government!
Belarus – Christian politics!
There is an alternative!
VITALY RYMASHEVSKY, candidate for President of Belarus from the Belarusian Christian Democracy (BCD) party. His election slogans, 2010

History is made today! Together we will win!
Strong Belarus for free people.
It's time to return Belarus to the people!
ANDREY SANNIKOV, presidential candidate of Belarus, coordinator of the civil campaign “European Belarus”. His election slogans, 2010

Homeland. Honor. People.
NIKOLAI STATKEVICH, presidential candidate of Belarus. His election slogan, 2010

For new fair taxes!
For a strong national currency!
For the abolition of the contract system!
For a spiritual and moral society!
For rights and welfare!
Are you for Belarus?
VIKTOR TERESHCHENKO, presidential candidate of Belarus. His election slogans, 2010

A real Belarusian is diver Dima Uss!
DMITRY USS, presidential candidate of Belarus. His slogan during the collection of 100,000 signatures needed for the nomination, 2010

Let's make Belarus a real Europe!
ALEXANDER MILINKEVICH, leader of the For Freedom movement, who announced his intention to run for the presidency of Belarus, but then withdrew his candidacy. His slogan, 2010

It's time to change your bald tires!
Slogan of the Belarusian opposition, 2010

Is it true. Intelligence. Result.
Nobody except us.
I can't be indifferent.
Slogans of candidates for City Council deputies, Sergiev Posad, 2010

We are from Samara!
Our. With us. For us.
VIKTOR TARKHOV, candidate for mayor of Samara, rival of Muscovite Dmitry Azarov. His slogans, 2010

I'll fix everyone's headaches.
YURI KOGAN, candidate for mayor of Samara from the LDPR. His election slogan, 2010

Never change a successful team.
PAUL KAGAME, Rwandan presidential candidate, current president. His slogan for the 2010 elections

There are no longer Hutus or Tutsis - only Rwandans.
PAUL KAGAME, Rwandan presidential candidate. The slogan with which he won the 2003 elections after the genocide of the Tutsi people in the 1990s

There is still a lot to be done!
GIGI UGULAVA, candidate for mayor of Tbilisi, current mayor of the city. His election slogan, May 2010

Eros and freedom.
TINTO BRASS, director of soft-porn films, candidate for the post of president of the Lazio region. His election campaign slogan, Italy, 2010

I’ll come, I’ll see, I’ll plant.
LDPR, party. Slogan on behalf of Vladimir Zhirinovsky in Gorno-Altaisk on the eve of regional elections, March 2010

Ukraine for the people!
Ukraine for the people!
Let's unite Ukraine!
There is a leader! There is a power!
I am coming to overcome poverty.
I know. I will come.
VICTOR YANUKOVYCH, presidential candidate of Ukraine. His election slogans, 2010
Opponents said that the slogan “Ukraine for people” ignores the rights of animals and birds

With God - forward!
VICTOR YANUKOVYCH, presidential candidate of Ukraine. The motto with which he launched his election campaign in October 2009

Choose a new path.
YULIA TYMOSHENKO, presidential candidate of Ukraine. Her slogan after the first round, January-February 2010

She works.
Vaughn is working.
She works. She is Ukraine.
Vaughn is working. Vaughn is Ukraine.
She will win.
We can do it.
They block [block] - it works.
If you block the stench, you will work.
They chat, she works.
The stench is chattering, the stench is practising.
They interfere, she works.
The stench is respected, the stench is respected.
They promise, it works.
Ukraine will win! Ukraine is you!
YULIA TIMOSHENKO. Her slogans in the presidential election campaign in Ukraine, 2010

Timoshonka is my boss. Ravshan i Jamshud.
Slogan on behalf of popular artists on the tour “With Ukraine in the Heart” in support of Yulia Tymoshenko, 2010

Happy New Year! Year of the White Tiger. Good luck to you! Tiger julia.
With New Rock! The fate of a white tiger. Happiness to you! Tiger julia.
YULIA TYMOSHENKO, presidential candidate of Ukraine. Her New Year's greetings on behalf of the white tiger cub, and from myself too, 2009

A strong president means a strong country.
A strong president means a strong country.
The country should be led by professionals.
Family, wealth, stability.
SERGEY TIGIPKO, ex-head of the National Bank, candidate for president of Ukraine. His election slogans, 2010

For the European choice!
For a prosperous Ukraine!
Ukraine – to be!
Ukraine - buti!
VICTOR YUSHCHENKO, current President of Ukraine, candidate for a second term. His election slogans, 2010

Different opportunities – equal rights!
The slaughter of feasibility is the slaughter of right!
FOR PEOPLE'S RIGHTS, political bloc. Slogan in the 2010 presidential campaign in Ukraine

We got freedom - let's get destiny!
If we get our freedom, we will get our share!
UKRAINIAN PEOPLE'S BLOC KOSTENKO-IVYUSCH. His election slogan, 2010

Litvin's time is the time of the people.
The country needs Litvin.
Souls and land are not sold.
VLADIMIR LITVIN, candidate for President of Ukraine. Candidate slogans, 2010

Power is insidious and cunning. All hope is for Peter!
PETER SIMONENKO, Ukrainian presidential candidate in the 2010 campaign, communist. His long-standing motto

First. Impassable.
The enemy of their state.
ANATOLY GRITSENKO, ex-Minister of Defense and head of the Defense Committee in the Rada, candidate for President of Ukraine. His slogans, 2010

Productive village.
Combat-ready army.
Enlightened people.
ARSENIY YATSENYUK, presidential candidate of Ukraine. His election slogans, 2010

Ukraine – for Ukrainians!
OLEG TYAGNIBOK, Ukrainian nationalist, presidential candidate. One of his slogans, 2010
The slogan “Ukraine is for Ukrainians!” first put forward by Nikolai Mikhnovsky, the founder of the National Socialist Party in 1902 long before the appearance of the first fascist formations in Austria and Germany

Power to the people! Politicians - crackers!
Politicians! It's time for you to live on one salary!
There are many of us - there are enough crackers for everyone!
PEOPLE'S SALVATION ARMY (NAS), a political movement in Ukraine. US slogans in the “Rusks for Politicians” campaign on the eve of the presidential elections, December 2009

Overcome absenteeism - get 50 grams of absinthe!
A comic slogan for overcoming youth political absenteeism (avoidance from participating in elections), Russia, 2009

We can offer more.
Wir haben mehr zu bieten.
VERA LENGSFELD, candidate for the Bundestag from the CDU. Slogan from her campaign poster showing her with Chancellor Angela Merkel - both in plunging necklines, 2009

How to protect pensioners is up to the Moscow City Duma to decide. Who should be in the Moscow City Duma is up to Muscovites to decide.
How to make healthcare of high quality is up to the Moscow City Duma to decide. Who will be in the Moscow City Duma is up to Muscovites to decide.
Slogans of the electoral commission for elections to the Moscow City Duma, autumn 2009

Elections are the only race in which the majority wins. George Jean Nathan, writer.
Voting does not determine the course of events. Voting decides who will determine the course of events. George Will, political commentator.
If power is based on the will of all citizens, the freedom of everyone becomes a common cause. Thomas Jefferson, 3rd President of the United States, author of the Declaration of Independence.
Quotes and slogans of the electoral commission for elections to the Moscow City Duma, autumn 2009

We keep our word, we do our deed.
Listen to people, work for people.
UNITED RUSSIA, party. Slogans at the Moscow City Duma elections, 2009

We protect Muscovites - we help everyone! (in the Arbat area, in the Yakimanka area, etc.)
APPLE, batch. A phrase on behalf of Yabloko leader Sergei Mitrokhin - the party’s slogan for the Moscow City Duma elections, 2009

Big change!
A JUST RUSSIA, party. Slogan at the Moscow City Duma elections, 2009

The north of Moscow is under the protection of Mitvol.
We will do everything possible within the law to help people.
OLEG MITVOL, candidate for deputy of the Moscow City Duma. His slogans, 2009

For a new Moscow!
PATRIOTS OF RUSSIA, party. Party slogan at the Moscow City Duma elections, 2009

The exact choice of the president.
Change for the better!
Slogans of the candidate for mayor of Sergiev Posad, Moscow region, 2009

Anyone but Ahmadinejad.
Who stole my voice?
This is not an election, but an appointment.
Not election but selection.
Mahmoud, take your bombs and get out!
Freedom for Iran!
Slogans of opponents of Mahmoud Ahmadinejad who did not recognize the results of the presidential elections in Iran, June 2009

On April 26, we are choosing not a vagrant predator, but a public defender!
Slogan of the candidate from the Communist Party of the Russian Federation in the mayoral elections of Sochi, 2009

We demand fair elections!
We will not let our votes be stolen!
Slogans of Sochi residents for fair mayoral elections, 2009

Already working!
The power of the native land.
Deeds towards people!
We have a future!
Order. Development. Care.
Love your homeland!
Slogans of candidates in the election of the head of the Sergiev Posad district of the Moscow region, April 2009

No one can prevent Netanyahu's victory except me.
Slogan of TSIPI LIVNI, Israeli Foreign Minister and leader of the Kadima Party, in the elections to the Israeli Parliament - Knesset, 2009

Let's paint the White House black!
Slogan of Barack Obama supporters during the inauguration days, January 2009

Changes. You can believe in them.
Change. You can believe in.
BARACK OBAMA, US presidential candidate from the Democratic Party. His election slogan when it became clear that he was ahead of his opponent, 2008

It's not my ability to make a real difference in Washington that I'm asking you to trust. I ask you to believe in yourself.
I"m asking you to believe not in my ability to bring about real change in Washington. I"m asking you to believe in yours.
BARACK OBAMA, US presidential candidate from the Democratic Party. His election slogan, 2008

The power of one voice. If one vote can change a HOME, it can change a CITY. If he can change a city, he can change a STATE. If he can change the state, he can change the COUNTRY. If he can change the country, he can change the WORLD.
The power of one voice. If one voice can change A ROOM than it can change A CITY. If it can change a city than it can change A STATE. If it can change a state than it can change A NATION. If it can change a nation than it can change THE WORLD.
BARACK OBAMA, US presidential candidate from the Democratic Party. His election slogan, 2008

Let's unite for change!
Unite for Change!
The common slogan of the Democrats BARACK OBAMA and HILLARY CLINTON. US presidential election campaign, summer 2008

Change can happen.
Change can happen.
BARACK OBAMA, US presidential candidate from the Democratic Party. His campaign slogan, 2008

We need change.
Change we need.
BARACK OBAMA, US presidential candidate from the Democratic Party. Slogans of his election campaign, 2008

Let's change America!
BARACK OBAMA, US presidential candidate from the Democratic Party. His campaign slogan, 2008

Country comes first.
Country first.

Reforms, prosperity, peace.
Reform, prosperity, peace.
JOHN McCAIN, Republican presidential candidate. His election slogan, 2008

Time to make history.
It's time to make history.
JOHN McCAIN, Republican presidential candidate. His campaign slogan calling voters to the polls on November 4, 2008

The main elections of the country.
CENTRIC ELECTION COMMITTEE, slogan for the Russian presidential election, 2008

Medvedev is our president, Kotlyarov is our deputy, and there is no need for more DEBATE!
A JUST RUSSIA, election campaign slogan in Rostov-on-Don, 2008

Putin's plan is a victory for Russia!
UNITED RUSSIA, Duma election campaign slogan, 2007

Do not make yourself an idol. Make the right choice December 2, 2007.
UNION OF RIGHT FORCES (SPS), party, Duma election campaign slogan, 2007

SPS - Let's Preserve Freedom for Descendants.
UNION OF RIGHT FORCES (SPS), party slogan for the May Day march in 2004

You are right.
UNION OF RIGHT FORCES (SPS), party, slogan at the State Duma elections, 1999

Kiriyenko to the Duma, Putin to the presidency!
UNION OF RIGHT FORCES (UNF). Duma campaign slogan, 1999

So!
Yushchenko - yes!
VIKTOR YUSHCHENKO. Slogans of his supporters during the presidential campaign in Ukraine, 2004

There are many of us together.
Together we are rich.
Maidan slogan, Ukraine, 2004

Bandits - prisons.
Maidan slogan, 2004

Boris Gryzlov gnaws on goats.
BORIS GRYZLOV. His campaign slogan

Don't lie and don't be afraid!
LIBERAL DEMOCRATIC PARTY OF RUSSIA (LDPR). Elections of State Duma deputies, 2007

Close Moscow from people from the South!
We are outside the city with Russian faces.
LIBERAL DEMOCRATIC PARTY OF RUSSIA (LDPR). Party slogans at the Moscow City Duma elections, 2004

I will raise Russia from its knees!
VLADIMIR ZHIRINOVSKY, presidential elections, 1991

Intelligence. Will. Result.
GRIGORY YAVLINSKY, presidential elections, 2000

We are not fighting communism, we are fighting poverty.

There should be no war in Russia. We're coming to stop the violence!
YABLOKO, State Duma election campaign, 1995

We will drive away fear and restore hope.
YABLOKO, State Duma election campaign, 1995

We are coming to stop the decay.
YABLOKO, State Duma election campaign, 1995

Reforms - without shock, politics - without barricades.
YABLOKO, election campaign slogan, State Duma, 1993

Together we can do anything!
Slogan of the victorious presidential campaign of NICOLAS SARKOZY, France, 2007

You can't live like that!
STANISLAV GOVORUKHIN, elections to the State Duma, slogan - the name of the famous film by S. Govorukhin, 2005

A thief should sit in jail!
STANISLAV GOVORUKHIN, elections to the State Duma, slogan - a phrase from the popular film by S. Govorukhin “The meeting place cannot be changed”, 2005

Let's stop the criminal revolution!
STANISLAV GOVORUKHIN BLOC, Duma campaign, 1995

Vote! Or others will do it for you.
Slogan of the election campaign for the election of the mayor of Novosibirsk, 2004
Plot of the video: A man meets his wife at the maternity hospital, kisses her, the wife shows her child to her husband, the child is a black man

Behind the word is action.
BORIS GROMOV, slogan of a candidate for the post of governor of the Moscow region, 2003

The weather will clear up!
BORIS GROMOV, slogan of a candidate for the post of governor of the Moscow region, 2003
B. Gromov was photographed in full height against the backdrop of a menacing sky and lightning

Let's stop the aggression against working people!
Slogan of a Russian presidential candidate, 2000

Let's rescue the Fatherland!
Slogan of the MOVEMENT IN SUPPORT OF THE ARMY, DEFENSE INDUSTRY AND MILITARY SCIENCE, State Duma elections, 1999

Let's protect ourselves.
Slogan of a candidate from the PENSIONERS PARTY, elections to the State Duma, 1999

Let's revive industry - we'll revive Russia.
Slogan of a candidate for governor, 1999

Live with wolves!
UNITY (BEAR), election bloc, slogan of the campaign for the elections of State Duma deputies, 1999

In order to drive a car, you need experience... In order to govern a country, you also need experience.
VYTAUTAS LANDSBERGIS, candidate for President of Lithuania, December 1997
The headquarters relied on the fact that Landsbergis had driven the car flawlessly for many years. And, it must happen that it was at this time that Ladsbergis “lost control” and had a major accident...

It’s better to bully yourself than to bully others.
Slogan of VADIM MANTULOV against Viktor Ishaev in the gubernatorial elections in the Khabarovsk Territory, 1996

No islands for the Chinese!
VIKTOR ISHAEV, governor of the Khabarovsk Territory from 1991 to 2009, under this slogan he won elections more than once

When you get confused in an endless series of parties, slogans and promises, CHOOSE WITH YOUR HEART!

I believe, I love, I hope.
BORIS YELTSIN, Russian presidential candidate, 1996

Together we will win!
BORIS YELTSIN, Russian presidential candidate, 1996

Let's hold hands, friends, so as not to fall apart alone.

It's fun to walk together without an escort.
Democratic slogan in the presidential campaign, 1996

Let noble rage flow into peaceful labor!
Democratic presidential campaign motto, 1996

My grandmother stood in line for 64,245 hours. I don't want!

My grandfather spent 73,855 hours in the camps. I don't want!
Democratic presidential campaign slogan, 1996

Save and preserve Russia. Don't let the red riots happen! Vote for Yeltsin!
Democratic slogan in the presidential campaign, 1996

Buy food one last time!
Democratic presidential campaign slogan, 1996
Zyuganov's frowning half-profile

Have you stocked up on food?
Democratic presidential campaign slogan, 1996

The Communist Party has not changed its name... It will not change its methods.
Democratic presidential campaign slogan, 1996

Comrades Fidel Castro, Kim Jong Il and Zyuganov know the right path. Everyone else was just lost.
Democratic presidential campaign slogan, 1996

What bad did Russia do to Marx?

If a spark ignites a flame, call 01!
Democratic presidential campaign slogan, 1996

Communism. It's just a pity to live in this wonderful time...
Democratic presidential campaign slogan, 1996

Russia will not be a “six” under the big “seven”.
From a leaflet of the Communist Party of the Russian Federation, presidential elections, 1996

No no! You cannot pray for King Herod, the Mother of God does not command.
From an anonymous leaflet during the presidential election campaign, 1996

For the authorities to come to their senses, we need President Shakkum!

Let's give our children back the future!
MARTIN SHAKKUM, advertising campaign for Russian presidential candidate, 1996

They fight not until elections, but until victory.
ALEXANDER LEBED, presidential election campaign 1996

Wars are fought by the weak. Strong wars do not allow.
ALEXANDER LEBED, presidential election campaign, 1996

There is such a person, and you know him.
ALEXANDER LEBED, slogan for gubernatorial elections

We are not left, we are not right. We are normal. Just like you.

We are not communists, we are not radicals. We are just like you.
BORIS FYODOROV, Duma elections, 1995

Land for the peasants, prison for the bandits!
BORIS FYODOROV, Duma elections, 1995

Young, no matter where I am, not crooked, not crooked. I fell in love with Kostenka Borovoy forever.
KONSTANTIN BOROVOY, Duma campaign, 1995

Konstantin Borovoy is the choice of a free person.
KONSTANTIN BOROVOY, 1990s

So the last will be first and the first last: for many are called, but few are chosen.
CHRISTIAN DEMOCRATIC UNION, elections to the State Duma, slogan - quote from the Bible, 1995

The Duma is not a parade ground, you have to think there.
Movement FORWARD, RUSSIA!, elections to the State Duma, the slogan opposes a military rival, 1995

For us, Russia is the great Russian people, its Army and Navy!
Slogan of a candidate for State Duma deputy, 1995

France for everyone.
JACQUES CHIRAC, slogan of a French presidential candidate, 1995

France for you.
La France pour tous.
JACQUES CHIRAC, slogan of a French presidential candidate, 1995
Depicts a green apple tree with many ripe red fruits

France for the French.
JEAN-MARIE LE PIN, slogan of a French presidential candidate, 1995

Believe in France.
EDOUARD BALLADUR, slogan of a French presidential candidate, 1995

Yes - yes - no - yes.
The slogan of the All-Russian referendum on April 25, 1993 on trust in the president and government with the questions: 1) Do you trust the President of the Russian Federation B. N. Yeltsin? (58.7% in favor). 2) Do you approve of the socio-economic policy pursued by the President of the Russian Federation and the Government of the Russian Federation since 1992? (53.0% in favor). 3) Do you consider it necessary to hold early elections of the President of the Russian Federation? (49.5% in favor). 4) Do you consider it necessary to hold early elections of people's deputies of the Russian Federation? (67.2% in favor)

Freedom, property, legality.
Slogan CHOICE OF RUSSIA in the election campaign to the State Duma, 1993

For the strong - work, for the weak - care!
Slogan of a number of socially oriented parties and candidates in elections at different levels, 1990s

Ivanov, fear God!
Political elections, the candidate's last name can be anything

A B C D E!
The slogan of one of the regional election campaigns. It was deciphered as follows: “Ataman Boris Vasilyevich Gulyaev - to the Duma!”

Zhuravlev in the Duma is no worse than a bird in his hands.
Slogan for the regional elections of a candidate named Zhuravlev

Five Ds: sovereignty, democracy, spirituality, prosperity, trust.
LEONID KRAVCHUK, slogan of presidential candidate of Ukraine

More rights for voters!
Give the people a choice!
Slogans of the first alternative elections to the Supreme Soviet of the USSR, spring 1989

More future, less socialism!
FRANZ WRONITSKY, Chancellor, Austrian presidential election slogan

Quiet strength.
FRANCOIS MITERRAND, slogan for the presidential elections, 1981

I will make America strong again.
RONALD REAGAN, US presidential election, the slogan expressed the essence of the candidate's neoconservative policies, 1980

Nothing human is alien to him!
RONALD REAGAN, headlining presidential candidate, 1980
On the cover, Reagan hugs a young girl

Laborism doesn't work!
Conservative slogan MARGARET THATCHER in the election fight against Labor

Time for greatness.
A time for greatness.
JOHN KENNEDY. His slogan in the presidential campaign, USA, 1960

It has never been so good!
HAROLD MacMILLAN, Prime Minister of Great Britain from 1957 to 1963. His campaign slogan, 1959

The Reds are coming!
Vote, or he will become your master.
Slogans of Christian Democrats in parliamentary elections in Italy, 1948
The poster shows an ominous skeleton wearing a soldier’s earflaps with a star and holding a machine gun against the backdrop of a map of Europe.

All camels vote for Degrelle!
I'm an ass, that's why I vote for Degrelle!
Slogans of the Democratic Front of Belgium, which fought the fascist organization of "Rexists" led by Degrelle, 1936
The slogans were carried by circus animals in a comic procession through the streets of Brussels. This and similar actions led to the fact that fascism in Belgium – at least through parliamentary means – did not pass

For land and freedom!
Slogan of the Cadets in the campaign for elections to the Constituent Assembly, 1917 (the Social Revolutionaries accused the Cadets of plagiarism)

Everyone's off to the polls!
Soviet slogan

Let's make peace!
ULYSSES GRANT, general, US presidential candidate, slogan proclaimed the inadmissibility of a new civil war between North and South, 1868

Vote for Vatius - everyone who beats their wives votes for him!
Vote for Vatius - all drunkards vote for him!
Anti-slogans discovered during excavations in Pompeii on the walls of city buildings that survived under the ashes

1. The source material for a slogan is ideologemes"

The power of slogans is great. At other times they raised entire nations. It is worth remembering, for example, "Freedom equality Brotherhood!" or “Land to the peasants!”

Slogans do not simply symbolize people’s involvement in some common cause, such as banners or other heraldic attributes. Slogans convey the literal and semantic essence of this involvement.

The slogan carries both energy and meaning. It is the successful combination of energy and meaning that provides the mobilizing power of a slogan.

A good election slogan becomes not only the candidate’s calling card, but also the organizing principle for all campaign activities - it prescribes what and how to say or do in a particular audience. In addition, the slogan should cement the entire campaign and connect all types of election activity with a single meaning.

A campaign without a slogan looks strange and colorless. Another common incident is that in the same campaign, some candidates use different slogans. If you liked a certain phrase, they put it in the leaflet. To another leaflet - another. More smart phrases. But this is the purpose of a slogan, to express as clearly as possible in one phrase all the ideas that the candidate wants to convey to the voter.

What is the candidate nominated for, how is his political goal expressed in a few understandable words? The best answer to this question is given not by the program, but by the slogan.

Therefore, at the beginning of a public election campaign, the candidate and his consultants must decide on an election slogan. This is quite a complex job, which begins with the candidate speculatively finding a supposed consensus between his interests and the interests of the voter. Figuratively speaking...

A good election slogan should combine in its bright, memorable text what the candidate wants to say and what the voter wants to hear.

It is very important to satisfy both conditions. If the meanings underlying the slogan are of interest only to the candidate and will not find understanding among voters, then failure is guaranteed. If, on the contrary, the candidate curries favor with the voter and does not put into the slogan those meanings that are close or at least do not contradict his own worldview (and such contradictions are common), then voters will feel the falseness. After all, the greater the electoral experience of a society, the easier it is to recognize cheap populism.

A successful slogan should become a semantic and energetic crosshairs of the candidate’s aspirations and the aspirations of voters.

Creating a slogan is a good test of political maturity of the candidate and his team. Because here it becomes clear how the candidate’s interests can be refracted in accordance with the expectations of the electorate group closest in worldview, what concerns the people are living with now, and what ideas will be close and understandable to them during the election campaign.

In the course of such work, it is necessary to determine a set of values ​​that correspond to the expectations of the electorate and the aspirations of the candidate. These can be social, political or moral values, which for the purpose of constructing a slogan are expressed in the form ideologeme.

In this context, ideologemes are succinctly expressed socially significant values ​​designed to promote the political consolidation of voters or part of them to achieve electoral goals.

2. A set of ideologies for constructing a slogan

The production and perception of slogans is a little-studied area of ​​sociopsycholinguistics that is undoubtedly of great interest for scientific study. In addition, systematization of knowledge about slogans also has practical significance.

Ideologemes used to create slogans can be divided according to the quality of their socially significant value. For example, we can distinguish ideologemes that appeal to socially useful human qualities, such as decency, honesty, conscience, goodness, good will, spirituality, faith, hope, honor, dignity, humanity, reason, responsibility, dedication, professionalism, principles, integrity, etc.

The largest group of ideologies are obviously suitable for constructing an election slogan human values, such as good, well-being, well-being, wealth, prosperity, peace, order, decent life, happiness, law, legality, truth, humanism, trust, progress, traditions, revival, development, renewal, “new” (“new thinking”, “new course”, “new Russia”), time, modernity, “modern”, prospects, union, constructiveness, national harmony, consensus, cooperation, partnership, culture, stability, realism, sovereignty, centrism, ecology, efficiency, etc. d.

It is possible to identify politically charged groups of ideologies. For example, ideologemes reflecting paternalistic, or sociocentric values: justice, prosperity, people, nationality, democracy, majority, equality, security, care, confidence in the future, health, work, labor, socialism, unity, unity, “common” (“common cause”, “common home”), conciliarity, collectivism, etc.

Close to the sociocentric ones are the patriotic ones, or, more precisely, sovereign values: power, sovereignty patriot, patriotism, Fatherland, Motherland, power, statehood, national interests, national character, national security, greatness, “great” (“We need a great Russia!”), strength, will, etc.

Less commonly used in our reality are ideologemes, reflecting liberal values: equal opportunities, success, freedom, civil liberties, entrepreneurship, independence, citizen, citizenship, civil peace, civil society, civil rights, human and civil rights, civic duty, civic initiative, civic consciousness, openness, democracy, national reconciliation, rule of law , property, private property, private initiative, reform, etc.

Of course, this classification of ideologemes is very conditional. For example, the idea of ​​justice can also be attributed to liberal values. However, justice as a promise, as something that is provided for the people, and not taken by the person himself, probably fits more into the category of paternalistic, social-dependent values.

There is a tradition of perceiving an election slogan: the candidate must promise to give something to the voter if elected. Not “provide the opportunity to achieve,” but rather “give.” Law, or wealth, or even honesty is what the candidate promises to “give.” It is difficult to attract voters by encouraging them, for example, to achieve success on their own. That is why liberal ideologies are not very common in our country. And that’s why pre-election rhetoric is always more focused on dependent perception. One can argue about why this is bad, but such are political and electoral traditions.

If you don’t like this state of affairs, then you can try to find the following way out: use those ideologemes that embody social-dependent values ​​at the level of emotional, uncritical perception of ordinary people, and liberal or universal values ​​at the level of rational perception of more educated and “status” people . This is how it is achieved circulation depth slogan to people.

For example, in a sense, the same idea of ​​justice is universal: what justice is is clear to both a pensioner and an entrepreneur. Only for each of them it is different, therefore a slogan using the ideologeme of justice must explain to different categories of people that injustice is the same for everyone, and everyone needs justice, etc.

3. How to write a slogan

Based on the topic, slogans can effectively concentrate a candidate’s promises in a specific area. The most profitable topics are:

1. Social security, especially as it relates to pensioners, veterans, motherhood and childhood, free social guarantees in education, healthcare, etc.

2. Establishing order in government, maintaining the rule of law and combating abuses, creating good laws.

3. Patriotism, national or state revival.

4. Economic revival and economic decisions.

5. Ecology, cleanliness of the environment.

6. Providing various kinds of opportunities - in training, work, entrepreneurship.

The form of the slogan is very important. She must multiply his energy through expression. It is necessary to use not only means of expressing meaning, but also means of expression. Moreover, it is precisely due to a well-chosen grammatical form that it is possible to compensate for the energy deficiency of some ideologists who are remarkable in meaning. For example, the same ideologeme of justice, with all its semantic universality, clearly does not provide the slogan with sufficient mobilizing energy. You can try to make up for this deficiency with expressively charged grammatical forms, for example, elliptical constructions: “Justice - in every home!”, “Justice - in society, prosperity - in every home!”, “Law - for everyone, justice - for everyone!” etc.

For slogans, grammatical forms of the nominative sentence are often used ("Law and order!"), original, but rarely used forms of genetic sentence ("Meal'n'Real!"), which are good for expressing any requirements.

If forms of a simple personal sentence with a predicate-verb in the first person are used, then it is better to do without pronouns “I”. For example, “I want to be useful to people!” preferable to “I want to be useful to people!” In general, the domestic tradition does not involve slogans in the first person. Slogans like: “I will give you this and that!”

must be supported by obvious and distinctive charisma. But in general, “yachyism” is not welcome. The same can be said about use in a slogan surnames and the name of the candidate himself. An undoubted advantage of this technique: if the voter remembers the slogan, then he remembers the last name. And this, by the way, is very important, because in practice it often happens that voters seem to have determined that they like this candidate, but they cannot remember his last name. Or even worse - they confuse the names and add the name of the competitor to the legend of the candidate they like and, as a result, vote for the competitor - this is not fiction, such cases are not uncommon! So the surname in the slogan is very important(“Alexander Lebed. Truth and order!”),

and the surname in the slogan is even better.

From the point of view of rhythm and energy, rhyming slogans with surnames are successful (“There is a lot of dirt in the city - let’s elect Averin to the Duma!”, “Our city is Rostov, our mayor is Chernyshev!”). But there is a downside here too - a bit of lightness.

In addition, such slogans very often provoke competitors to come up with parody counter-slogans. So the candidate and his team need to choose which option they can handle when the slogan has to be justified in person or in absentia. Not bad grammatical means of expressiveness slogans are an exclamation point (“A worthy reward for honest work!”; in fact, there must be an exclamation mark in the slogan), an elliptical dash (“The wealth of the city is for the benefit of the citizens!”), parallel constructions with dashes (“In power there is decency, in the city there is order!”), imperative forms (“Let’s revive our city!”, “Vote with your heart!”), forms of two-term and three-term nominative (“Honor and Motherland!”, “Freedom, equality, brotherhood!”).

Sometimes they use four-term nominative sentences, wanting to list all the attractive values, but this is already too much. Of course, simple grammatical constructions that are not equipped with any means of expression can also be used. But in such cases, we must remember that the mobilizing energy must lie in the content of these structures, if not in the form. The fact is that there are very few values ​​that, at a particular moment in time in a particular place, have sufficient mobilizing energy and are capable of captivating or at least attracting a voter. That's why they still come to help

slogan means of expression and expressiveness. On the other hand, traditional forms of slogan expression are somewhat vulgarized by the Soviet past; people mock slogans only because some grammatical form may remind “The decisions of the congress are put into practice!” or “The plans of the party are the plans of the people!” A very decent amount of slogan forms are associated with the samples Soviet agitprop.

Of course, we must try to avoid the risk of such associations. Another kind of risk is associated with the fact that, having chosen as a slogan the embodiment of any values, especially those related to material well-being, the candidate falls into a homonymous trap. For example: It is unclear from the slogan whether we are talking about the prosperity of voters or the prosperity of the candidate himself. Of course, reasonable people will only laugh at the ambiguity, but there will also be those who are embittered by this absurdity. And it will be easy for competitors to ridicule such a slogan.

This is a fairly common mistake. Promising to instill some benefits or values, the candidate should, if possible, clearly indicate the address of his future benefits. For example:“Prosperity for the city, decent life for the citizens!”

Promises with a dubious address should be avoided. Another frequently repeated mistake involves using accusatory slogans. The slogan must be universal in use - so that it can be voiced and placed under the candidate’s photograph in a leaflet. However, if under the candidate’s photo there is a slogan

“Thieves brought to justice!” then it won't be entirely successful. Therefore, if an accusatory type of slogan is chosen, if the slogan criticizes some phenomenon, for example, corruption or crime, then you need to think about whether such a slogan can be placed next to the candidate’s photo so that it does not turn out to be police information in the “wanted” genre. . How a meaningful variety of slogans can be distinguished problematic slogans, turning the energy of voters against some issue. Such a slogan can protest against some global evil, but it is better to protest against a well-known current local outrage.

For example, in the Rostov region in 1997 and, alas, in subsequent years, slogans protesting against the launch of a nuclear power plant were relevant: “We will not allow a second Chernobyl on the Don!” But problematic slogans have their own problem - they are too narrowly focused.

The slogan is invented by the candidate and his PR people or advertisers, but it must also receive collegial approval by the entire headquarters.

It is best to select two or three of the most acceptable variants of the slogan and offer them for interpretation and evaluation on a “like or dislike” basis to staff officers and especially to agitators who directly communicate with voters and know the mood at the polling stations. It should be borne in mind that these appraisers are unlikely to be able to suggest anything constructive. They will criticize, and we must carefully listen to the arguments of this criticism. If the arguments are convincing and agree with many critics, then the slogan needs to be corrected. Such a slogan is good, the substantive depth of which provides depth of appeal so that different voters, depending on their level of literacy, general culture, political preparedness, could still at your level

understand and accept the slogan. The depth of appeal should cover emotional, rational, and political levels of perception. Naturally, this is a very difficult task - to come up with a slogan that would appeal in its own way to a worker, a professor, and a pensioner. And most importantly: the slogan must imbue all types of election activity with meaning and energy, and be suitable for use in a wide variety of election situations.

Then all the candidate’s speeches will complement each other, and voters will

distinguish and recognize a candidate by slogan.
2007-09-12 09:23

“Let's take back our country!”

“Bourgeois, return what was stolen!”

After the experts of the Central Committee of the Communist Party of the Russian Federation select the most successful proposals, the site will conduct a new round of voting as part of the promotion “Choose a slogan for the election campaign of the Communist Party of the Russian Federation”

4.2. Motto (slogan, slogan) of the election campaign

An example of counter-propaganda use of the slogan B.N. Yeltsin: “Choose with your heart” - “Choose with your genitals”
(Authorship not identified.)

The motto, as well as the photograph of the candidate, are the most significant components of advertising products, included in almost all of their types.

The motto (slogan, slogan) of a candidate (party, political movement) is a phrase that in a condensed form expresses the main idea (concept, emphasis) of the election campaign and is used in all types of political advertising.

The political motto has a long history, in fact, the history of mankind can be retold with the help of political mottos and slogans. As a rule, all political and civil movements that took place in history proclaimed their mottos or slogans.

The purpose of the motto is to promise improvement, offer a way out, frighten, puzzle, point out shortcomings, etc. In a word, “call for yourself.”

Functions performed by the motto:

1. selection and identification of a specific social (target) group;

2. marking (“designation”) of the candidate, his ideological banner;

Table 10. USE OF VALUES

"Liberty, equality, fraternity" (1)

"Forever on the move!" (2)

"Orthodoxy, autocracy, nationality"

"Democracy, market, human rights"

“People, Motherland, Turkmenbashi” (3)

“Labor, democracy, socialism” (4)

“Rich land, happy children, quiet life” (5)

Values ​​that are relevant (or promoted as relevant) for a significant part of the population have been identified (6)

“For faith, king and fatherland!”

“For the sake of the future of our children!”

“For strong power with a Russian heart!” (7)

Group-wide (national) values ​​have been identified, which are a powerful incentive

(1) Motto of the Great French Revolution.

(2) Creed of A.I. Herzen.

(3) Text of the most common billboards and banners in Turkmenistan in 1994-1998. [Publisher's note. Possibly an adaptation of the fascist motto: “Ein Volk, Ein Reich, Ein Führer” - “One People, one State, one Fuhrer.” The word "Turkmenbashi" in the Turkmen language corresponds in meaning and connotations to the word "Fuhrer" in German.]

(4) Motto of the Communist Party of the Russian Federation (CPRF).

(5) Slogan at one of the regional elections in the Russian Federation.

(6) If values ​​are not relevant, but are only propagated as such, then we are not talking about a declaration of values, but about suggestion, persuasion (see Table 15).

(7) Motto of the NPF “Memory” (D. Vasilyeva), 1999.

Table 11. VALUE CONFLICT

(1) The principle of Ferdinand I, German emperor who reigned from 1556 to 1564.

(2) Motto proclaimed by the German poet Heinrich Heine after his appointment as Minister of the Interior.

(3) A slogan from the Spanish Civil War, proclaimed by a prominent figure in the international communist movement, Dolores Ibarruri.

(4) A line from the chorus of the fascist anthem, which became the motto of the Nazi party.

(5) Motto of the Cuban communists.

(6) Slogan at a rally in Ashgabat, held in 1991.

(7) One of the principles of reconciliation in the Arab-Israeli conflict.

Table 12. CALL TO ACTION OR GOAL

(1) The Roman senator Porcius Cato the Elder (2nd century BC) ended absolutely all his speeches in the Senate with this phrase. The Narodnaya Volya (People's Will) party (1879-1886) used it as their motto, referring to Carthage as the Russian autocracy.

(2) Genghis Khan's motto.

(3) Slogan of the Russian Black Hundreds.

(4) Motto of German Chancellor Bismarck.

(5) The first lines of the fascist anthem, which became one of the mottos of the Nazi movement.

(6) The call, in particular, was declared at the former museum named after. V.I. Lenin in Moscow in 1993 In a milder form, the idea of ​​“fair retribution” was expressed by the “irreconcilable opposition” with the slogan: “Yeltsin’s gang to justice!”

(7) Slogan used by Muslim radicals.

(8) Motto of the candidate for mayor of Nizhny Novgorod A. Klementyev (1998). The motto turned out to be very popular. It was used, in particular, in 1999. in the elections to the State Duma of the Russian Federation by the Russian Socialist Party (V. Bryntsalov), the NDR (in the program), the Union of Right Forces (as amended: “Payment for the weak! Salary for the strong!”), mayor of the city of Cherkessk S. Derev in the election of the head of Karachay-Cherkessia, Governor of the Kemerovo region A. Tuleyev in the 2000 presidential elections. and etc.

Table 13. USE OF GROUP CONTRADICTIONS, SOCIAL PROBLEMS

(1) From the "Manifesto of the Communist Party".

(2) One of the slogans of Gorbachev’s “perestroika”.

(3) Slogan used in 2 election campaigns in similar situations.

(4) The motto of Joan of Arc, according to legend, inscribed on her banner.

(5) Creed of Yu. Caesar.

(6) One of the mottos of the leader of the LDPR V.V. Zhirinovsky.

Table 14. USING PROMISES AND THREATS

(1) The slogan of the Bolsheviks during the October Socialist Revolution and the Civil War.

(2) Slogan of N. S. Khrushchev.

(3) One of the mottos of the General Secretary of the CPSU Central Committee L. I. Brezhnev.

(4) One of the mottos of J.V. Stalin.

(5) B. Yeltsin’s slogan at the Russian presidential elections in 1996.

Table 15. USING Suggestion

(1) Wall inscription discovered in Pompeii. Edil is an elected position. E. V. Fedorova. Latin inscriptions. M., 1976. P. 100.

(2) Election wall inscription discovered at Pompeii. E. V. Fedorova. Latin inscriptions. M., 1976. P. 100.

(3) A statement by K. Marx, which can be considered a revolutionary slogan.

(4) Motto of the Socialist Revolutionary Party (SRs), (1901-1923).

(5) Is a quotation from J. G. Fichte (1762-1814, representative of German classical philosophy, subjective idealist).

(6) One of the anarchist slogans.

(7) Inscription on the wall of the building behind the Government House in Moscow, on the site of a memorial to those killed during the shelling on October 3-4, 1993. (as of November 1998).

(8) One of Margaret Thatcher's mottos.

(9) One of the slogans of the candidate for deputy of the State Duma of the Russian Federation in the 195th electoral district S.E. Troitsky, during his election campaign in the fall of 1998. (by-elections to the State Duma). See the newspaper "Sreda Habitat". 1998. No. 4. (Joint issue with the Iron March magazine).

(10) Anti-American call by Iraqi President Saddam Hussein.

2. comparison (contrast) of values;

4. use of group contradictions and social problems, demonstration of self-confidence in the rightness of one’s cause;

5. promise, assurance, assurance, threat, intimidation;

6. persuasion, suggestion.

The classification of political mottos is presented in more detail in the tables below.

There are several principles for constructing a motto. One of them is qualitative comparison. The candidate is compared with competitors and/or the existing situation with the one that the candidate will create. In this case, the main idea of ​​the slogan is messages like: “I am better than my competitor,” “I will improve the situation.”

The second is opposition. The candidate is also contrasted with competitors and/or the existing situation with the one that the candidate will create. The information “The competitor is bad - I am good”, “The situation is bad - I will make it good” is broadcast here.

In the second case, contextual contrast is effective. For example, the motto: “For a rich island, an honest governor!” implicitly implies that all other candidates are dishonest people.

A candidate's campaign motto, as we mentioned earlier, is a concentrated expression of the main idea (emphasis, message, proposal) of the election campaign. It should reflect the main, most important problems (usually one or two) existing within a specific electoral field (district, city, region, etc.).

The motto is formulated based on the results of studies of the pre-election situation within the framework of a unified concept of information impact.