How to make your own flyer. How to create the best flyer designs. Rules and Tips

or a bit about flyers. Online constructors.

It is clear from the title that our article contains at least two important paragraphs: in the first, I will advise you where you can free download a lot of flyers, and in the second I will do overview of existing online flyer makers, I will mention programs. But I will start, of course, by explaining what a flyer is, what requirements are placed on information, size and other characteristics of this simple but effective advertising object. And, of course, quick tips, do not feed bread, according to the implementation advertising campaign involving flyers.

Flyer or flyer, story

Flyer (from the English fly - fly; flyer, flier - advertising leaflet) I would be satisfied with writing flyer, but it is less common.

Perhaps the story of the appearance of the first flyer takes us back in time, before typography, to the so-called "anonymous letters" that were thrown into houses, and, in the design, they often managed with a minimum of text using pictures and cartoons.

Dimensions, color, information

Usually it is one-time (taking it from the consumer, you can conduct statistics), often discounted, used as a pass or invitation (the last three points allow the flyer to have a long life, i.e. the client does not throw out the discount / pass flyer, hoping to use it)

Depending on the target audience, the flyer can be image or informational.

According to its manufacture, it can be one- or two-sided, differ (dense coated or offset), in shape (usually rectangular) and in size:
1/3 A4 - 99 × 210 mm
A5 - 148 × 210 mm
A6 - 105 × 148 mm
A7 - 74 × 105 mm

Which information about you must be present on the flyer?

Pictures are clickable.

Eh, you! They didn’t sniff life ... And I’m a whole summer, a whole summer: mowing in the morning, milking in the evening, then the cow will farrow, then the chickens rushed ... And then the cherry sprouted, the beets began to grow ... You plow like a tractor ... And if it rains during drying, huh ?!

Quick step by step guide

I did not come across statistics on the use of flyers. There are mentions of 5-7% of those who returned, and this is considered a good result of the action, i.e. for 100 people who received the flyer, 5-7 people will return and purchase the goods.

You can change the statistics if you work on the design of flyers and delve into the features of leaflet distribution.

! Remember three words: DESIGN, PLACE, CLIENT

or another three WHAT? WHERE? TO WHOM?

If you work on the design, choose the right place and hand out flyers to potential customers, your advertising campaign will exceed all expectations.

STEP 1 Registration

The flyer is the title!

State everything in the heading, precisely, clearly, as briefly as possible, like a shot ... The rest of the information is additional, in our terminology, a control shot.

Bright, catchy design or bright accents on what the client should be interested in. In prepress, don't forget to check which color mode you are using, usually CMYK, not RGB.

See the information in the flyer above, but leave some understatement so that the buyer goes to your website or store for more information.

Intrigue him! Intrigue is important, for example, a flyer can be exchanged for a surprise gift. Remember, we are people, and people are curious and love freebies. I hope I did not offend you, inquisitive and economic friend!

So, write convincingly and clearly, limit in time (the promotion will last until ...), indicate what needs to be done to get this and that ... In no case do not lie, do not write in small handwriting and be extremely transparent!

• inappropriate size, for example, does not fit into a man's wallet or handbag;
• disgustingly designed (readability, visual range, information content) for this (necessary) category of persons;
• inappropriate place and time of distribution;
• does not motivate buy it from you;
• disinterest of the promoter and other reasons.

Example: The promoter casually slipped the A4 flyer into the hands of a woman with a small reticule as she ran towards the departing bus. Having cast a brief glance at the flyer and, not having time to see anything, due to the weakness of her eyesight and the unreadability of the leaflet itself, she drops it and still catches up with the bus.
The flyer gently spinning falls down and his eyes rush to the sky, and the gray water of the puddle softens his mortal body of A4 format.
The irony of fate was that the flyer contained a discount of as much as 15% on optics, which the woman would soon purchase in another store.

STEP 2 Place and time

The location is usually chosen where there is a potential customer and / or close to the advertised product, away from distractions such as public transport, auctions and tempting storefronts. It is not advisable to choose rush hour, because you need not just to give the flyer, but to be able to exchange a few words, which is not easy to do when everyone is in a hurry.

Step 3. Potential client, or the one who influences the first two points.
Your potential buyer, ask yourself questions about him. It should become transparent to you.

How he lives, how he breathes, what he eats, drinks, where he rests, what is the intrigue of his being, how to influence him, what code word will turn on his desire to acquire, where he is found, etc.

Know everything about the target audience!

- How many tons of clover from each laying hen was obtained after threshing the fallow?

Free download flyer template

Large selection on the site en.freepik.com- an interesting resource, look what is not there. BUT flyer(en.freepik.com/index.php?goto=2&searchform=1&k=flyer) download for free and direct links. For use in the electronic version, they require an active link to their website, for editing flyers you need Adobe Illustrator or Inkscape vector graphics editors, there is also a psd format for processing in our favorite Photoshop.

Another resource freepsdfiles.net/?s=flyer - convenient, free, extra goodies.

You can search on www.pinterest.com, but requires registration, and also, through registration on the site pixelbrush.com you can choose and download flyer template. Look at here: all-clipart.net/vector/

Programs and constructors for creating flyers

Programs! There is nothing to say here, any graphic program will help create a flyer, there would be knowledge and desire. Some work with vector graphics (Adobe Illustrator, Inkscape, Corel), others with raster (pixel) graphics (Photoshop) and many more unmentioned programs. A distinctive feature of these programs is the work with layers.

I will mention a couple of services that are convenient and have some amenities.

For example, this site can upload your template or build on the basis numerous layouts, and order printing of flyers: (printclick.ru/catalog/list/flyersa4)

Here - 66print.ru/shablony/shablony-listovok - can be downloaded the result of my work, I think that the designer will help to design not only a flyer or a business card, but also a cover for an album or book, etc.

Take a look here too - editor.printdesign.ru/products/redaktor_listovok

In general, you already understood this, online constructor- help to save money, attract the public to the site and generate income for the printing house.

I printed my last flyers in one Crimean company with a representative office in Rostov, all via the Internet, delivered to Rostov with a delay, but otherwise without any complaints. Because of political problems, this organization died a long time, it's a pity.

See you soon!

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A flyer can be an inexpensive and effective way to reach out to people when you're trying to find a lost kitten, advertise guitar lessons, or invite people to your Friday gig. For your flyer to be effective, you first need people to paid attention to him. Then it is necessary that he motivated them to take action. This article will help you achieve what you want!

Steps

Part 1

Decide if you want to make your flyer by hand or on a computer. You can create a flyer on your computer using Photoshop or Microsoft Publisher. You can also make it first with a pen, pencil, marker, and so on, and only then multiply it on a xerox in a specialized store.

If possible, make a colored flyer. You can use color in inscriptions, pictures, or print on colored paper. The color will grab people's attention. Printing in black on colored paper can also be efficient and cost effective.

Decide on the flyer size. The size of the flyer depends on its purpose and on the technical capability of the printer. The easiest way is to make a flyer in a certain format suitable for the printer (21.59 by 27.94 cm). Your flyer can fit the size of the sheet, or you can split it in half or even into 4 parts if you want to get flyers of small sizes (for example, if you need them for distribution). You can make flyers of any size, and if you have a large format printer, you can significantly increase them in size.

Determine the possibility and place of distribution of flyers. Do you plan to hang them on bulletin boards and telephone poles? Or do you want to hand out flyers at an event or in a busy part of town? If necessary, you can even send them by mail. When placing flyers outdoors, you should use heavier paper and waterproof paint.

Part 2

Headline Writing

1. Write a title. Make it easy to understand, make it big and bold. The title should consist of only a few words, placed in one line in the center. The headline can be longer, but it will be less likely to grab anyone's attention.

   Highlight LARGE font! The title font should be larger than the font of the rest of the text. People should be able to quickly read it from a distance of 3 meters. The heading should be placed evenly across the width of the page. If it turns out not very beautiful, then try placing it in the center of the sheet.

   Use capital letters and curly fonts. Look at the headlines on the front pages of newspapers; this is exactly the kind of ploy that the print media have long adopted. Choose a font that is not too pretentious, as the main goal is still to convey information. You can apply your design talent to other parts of the flyer if it complements its content.

   Write very simple text. You need to draw attention to the flyer and get the message across in seconds. Complex text will not succeed. A more detailed description can be written in the main text of the flyer, but not in the title.

   • Do not force people to think about the meaning of the text of the message - it should catch a person on an emotional level. Come up with a catchy and funny headline.
   • What headlines grab your attention? If you consider yourself one of the mainstream people, then "puppies and ice cream" will obviously attract your attention. And it's not because everyone loves puppies and ice cream; just bright red always attracts attention. (However, it is obvious that many people love puppies and ice cream, and the surprise effect and humorous content increase efficiency.)

Part 3

Add some charm to your flyer

1. Add subheadings. The subheading should contain no more than two or three lines. Because the title is short, the subtitle elaborates on the title, providing the reader with more information. Read examples of subheadings in newspapers or press releases.

   Add more details. While the purpose of the headline is to grab attention, the follow-up text of your flyer will convey all the necessary information to the reader. The information should include 5 items: Who, What, When, Where and Why. These are the questions people are bound to have while reading your flyer. Put yourself in the place of the reader. What exactly would you like to know?

   • Be clear and specific. Keep your text short but meaningful.

2. Place recommendations in your flyer. You can include endorsements in the flyer content. A good recommendation will not only provide you with a detailed description, but also legitimize your flyer in the eyes of third parties. If the reader can take your point of view, they are more likely to follow the call in the flyer.

   Set the accents. Key words should be underlined in larger or more fanciful font, italics, and so on. However, do not apply everything at once, but make one or two accents. Too many different formats can look childish at best, or even crazy.

   Give structure to the flyer. Add key points to text. Sub-clauses in the text will add structure and visual appeal to the flyer. This will make the flyer look more professional, which is very important for its overall look.

   Use other fonts that grab attention. The text in the flyer content does not need to be in the same font as the headline. Your flyer needs to stand out in some way, so it's smart to use something different from the rest of the flyer crowd. You should already have a wide variety of fonts installed on your computer, but if you don't find the right one, you should try downloading additional ones. Many sites offer free downloads of unusual and unique fonts.

   Add your contact information. Add contact information preferably at the bottom of the flyer so that the more important information stays at the top. Add your name and all necessary contact information; phone number and email address are the most common contact details.

   • You can also make a "tear-off" version of the contact details. Create a compressed version of the text, rotate it 90 degrees, and copy it a few times at the bottom of the flyer. Make a partial cut between these copies so that people can tear off the contact information.
   • Do not post personal information. For example, you should not include your last name or home address.

Part 4

Using Images

1. Add a picture or drawing. The picture most often has the same meaning as the text itself. The human brain often perceives the picture, and only then the content of the flyer. You can take advantage of this! Give people something they will remember, because visual messages are sometimes more important than text messages. An image is an effective element, whether it's a logo, a photo of a lost dog, or just a picture.

   Find an image. You don't have to create a new picture. You can use one of your personal photos or use a picture from the Internet. Some computer programs, such as Microsoft Office, offer a wide variety of pictures.

   Use an image editing program to increase the contrast of the picture. This will help make the picture more visible from afar. If you cannot use the graphic editor, you should use the free Picasa application (http://picasa.google.com/) from Google, which will help you in this matter.

   • Whenever possible, a single image should be used per flyer. But if necessary, you can use two images next to each other, but no more, because your flyer will become overloaded with pictures and you will not be able to attract people's attention.

2. Give a description below the picture. If you have already attracted the attention of a person, then he will definitely come closer and read the flyer. The description will help to convey in more detail the information that the picture displays.

3. Where are you planning to place them? This should be done where the flyer will grab the attention of the desired audience.
   • When a kitten is lost, put up flyers on telephone poles in your area, bus stops, local store, cafe, laundry, pool, and any other crowded places.
   • If you lost your wallet in the city center, then the flyer should be placed as close as possible to the place of loss. Please note that in urban areas there may be restrictions regarding the posted information - since you are easy enough to find on flyers, you should not violate such prohibitions! Try placing flyers in coffee shops, bulletin boards, and other flyer placements - it's fair!
   • If you're trying to get college or other student audiences to your club, it's best to place your flyers in more traditional locations. Usually they are places with high traffic (corridors, bathroom doors, student rooms, etc.), in which the placement of such information is not prohibited.
• To create a more complex flyer, look for templates on the Internet and choose the design that suits you.
• Using colored paper will help make your flyer stand out from the rest, but in some cases it will make the text and image less visible. Experiment to find the best solution.
• Consider distributing an electronic version of your flyer online and via email.
• Remember that you can use either landscape or portrait.

Flyers are an inexpensive and quite effective form of advertising. As a rule, in addition to informing, they play the role of invitations. Of the shortcomings, it can only be noted that most flyers are thrown away almost immediately after receipt. There may be several reasons: the promoter does not work well, the place for distribution is incorrectly chosen, or the information occasion is uninteresting. But, more often than not, it's a boring design.

This is what ordinary flyers look like. They immediately want to throw out.

Making a good flyer is not easy. Only at first glance it seems: "Fi, some kind of leaflet." In fact, there are hundreds of nuances that a designer needs to consider in order to get a good result: this is both the format and the type (campaigning, informing, inviting), and the target audience of the flyer. Even the time of year matters! Deep understanding of subtleties can only be acquired with experience. We will list the basic rules that apply to all types of flyers. Even though this is a general guide, it will help you find the right path and make a working design.

1. Target audience

Before you start working on the design, be sure to determine the target audience. The style and presentation of the advertising message will depend on this.

2. Cool picture

The flyer needs to grab attention, so choose a cool photo or illustration. Given that this is still a cheap type of advertising, various printing delights (cutting, UV varnish, etc.) will not be available to you. Therefore, try to make a design that will be spectacular in itself.

3. Catchy headline

This item, like the next one, refers more to a copywriter, but this knowledge will not interfere with a designer either. Formulate the main message and make it the title of the flyer. An indistinct headline will kill all interest in the leaflet and speed up its entry into the trash.

4. What? Where? When?

This simple formula determines the content of the text in the flyer. It is enough to briefly and tasty answer these three questions. The rest of the information will be redundant and will only make the leaflet heavier. It is better to indicate a contact phone number or a site / group where you can get comprehensive information on the topic.

5. Discount, gift, bonus

Since the flyer often acts as an invitation card, try to indicate the benefit that it gives to its owner. It should be something that will make you put the flyer in your pocket, and then come to the event. For example, free admission or a cocktail, or maybe a discount on services. Be sure to highlight this information.

6. Cool Flyer Examples

This selection of creative flyers will help you find an idea and get inspired. Remember, nothing is impossible. Good luck!

Whether you're in the business of selling clothes, acting as a lawyer or selling baked goods, doing dog manicures or hosting tourists, you need customers.

And in order to increase the flow of customers, entrepreneurs in the sphere go to different tricks. In fact, these are usually various advertising campaigns. And often in their composition there is, seemingly insignificant, but still important, an item called leaflets or, as they are also called, flyers.

The leaflet is very convenient for the client, and a relatively cheap way for businesses to advertise. The person she is interested in will have contacts and a list of services and special offers at hand.

And everyone seems to be happy, but ... Usually passers-by throw away a piece of paper that they received from a person in a funny suit.

How to make the right flyer?

Initially, it should attract attention to itself. No monotony and “acidity” (acid colors make sense to use only in rare cases, usually in order to emphasize youth style or parties).

Colors should be balanced and rich, but not irritable. You need to think carefully before applying a dark background, and this is a sin for many.

Flyer design should first of all match the overall style of your business and you need to test the impact of different design options.

In practice, often simpler leaflets with a white background and highlighting key inscriptions in red usually work more efficiently, but not always.

Write the essence of your activity clearly and concisely in the largest font (clothes, shoes, products, concrete). Next, briefly write a promotion or offer in small letters (50% discount, sale, large sizes, exclusive arrival).

Or vice versa, we highlight the information about the stock more, it is desirable to test several options.

We write the main text in a smaller font. But, make sure that the eyes do not ripple from a different font, try to minimize the style options to two.

And fewer curls, otherwise in the contacts column the buyer will take a long time to sort out exactly which number you wrote on the phone. And when you get tired of disassembling, he will simply throw out the leaflet.

By the way, it is better to write contacts on the same side as the main text. It's more convenient for the client.

The less text, the better.

The ideal flyer contains a product image or logo, an offer and contacts with the required action.

If a person is interested in the offer, he will visit you or call you to clarify the details. And if the action did not interest him, then the leaflet will fly into the wastebasket. With or without text.

But once again I draw your attention to the fact that it is not enough to write an address or phone number, it is very important to write “come in”, “call”, etc. in the imperative mood.

A person will take and keep the leaflet that carries useful information. But useful information must be presented correctly.

We exclude denials

Eliminate from the text the expressions “If you ...” and negations. The text should be clear, without double meaning, without professional terms (the buyer simply won’t understand what it is about), from short sentences and do not forget that a potential client is reading it.

This means that the product must be presented in the best possible way by the client.

It is better to highlight the main elements with bullets, but limit the enumeration based on 7 +/- 2, i.e. optimally from 5 to 9, less can be, but not more. Do not use bullets in the form of ‘-’, as on a subconscious level, psychologically, this is perceived as a denial. It is better to highlight items with checkmarks or large dots.

To whom are intended

Pay attention to which contingent your customers belong to. If you sell exclusive clothes and young wives or children of oligarchs buy it, then focus on exclusivity in the text. In your clothes, the buyer will be "ahead of the rest."

If your clothes are purchased by a business woman, then quality is important for her! She earned this money herself, and she doesn't want to pay for junk.

The paper on which the leaflet is made must be of high quality. And give it value. Let the flyer be a discount coupon or offer to exchange it for a gift from the company. And then no one will pass by your little paper trick. And this means that the circle of your potential customers has expanded significantly.

Test

Never, I repeat, never limit yourself to a single flyer option.
The effectiveness of any advertising medium must be tested. Is always! And in the end choose the most effective options.

Good sales to you!

Sergei Berdachuk
Customer Acquisition Expert.

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A flyer (from the English flyer or flier - a flyer) is an effective, cheap way to quickly and massively advertise. By attracting a consumer audience, it contributes to the expansion of the sales market; allows you to quickly inform about upcoming events, promotions, discounts, receipt of goods, etc.
As a rule, flyers have the form of a small leaflet, often colored, double-sided, and contain information about planned events; sometimes give the right to a benefit or discount. The main goal of their distribution is to attract the largest number of interested parties in the shortest time. The creation of flyers as advertising printed products makes it possible to reduce the cost of promotions and marketing campaigns. Allowing you to briefly and informatively present information, they are in demand among companies in various areas of the market (shops, nightclubs, beauty salons, cinemas, etc.).

where to start when creating a flyer

Scheme 1. Preparing to create a flyer

Depending on the marketing functions, distribution features, the nature of the target audience, flyers can be:
fashion - they are created more often in color on high-quality thick paper, sometimes they are subjected to post-print processing;
informational - in the manufacture, priority is given to the most accessible presentation of information.
They may contain various information about prices, product benefits, etc. Often they are a pass to an event, a coupon for a benefit or a discount, they are exchanged for a certain service or product.
It is important that the flyer matches its content, purpose, place and method of distribution, and the interests of the target audience. This should be reflected in the choice of the format of products, their color, design.

How to choose the paper size and type

• A6 (105x148 mm);
• A5 (148x210 mm);
• 1/3 A4 (100x210 mm).

What are the secrets to successful content and design

1. Clear, catchy title. It needs to be concise, contain understandable words (without complex, difficult to pronounce, poorly remembered terminology) and reflect the main essence of the product.
2. Long texts should be avoided. They tire, require careful reading and waste of time, which is not always convenient (for example, when distributed on the street, when a person is passionate about his business). It is recommended to use short, easy to understand sentences.
3. The use of graphics must be thoughtful. Illustrations should complement the text, contribute to its correct understanding. Pictures should be placed in such a way that they do not interfere with reading, do not tire the eyes.
4. It is advisable to highlight the main proposals. The consumer needs to immediately see their benefit, this will serve as an incentive to study and use the flyer.

Scheme 2. Features of design development

In addition to the general design rules, it is also important to take into account the specifics of the target audience. Products should be not only informational, but also outwardly interesting to the consumer. This matters for the choice of color, graphics, overall design style.

What determines the choice of printing option

• circulation;
• print color;
• desired production time;
• the need for individual changes.