Agreement for the provision of services for the placement of information materials in the media. Agreement for advertising in a newspaper Application for advertising in a newspaper sample

By signing an agreement to place an advertisement in a newspaper, the contractor undertakes to prepare and publish the advertisement in a printed publication, and the customer undertakes to provide comprehensive information about the advertised product and pay for the publication. Such cooperation is a paid provision of services and is regulated by Articles 779-783 of the Civil Code of the Russian Federation.

How to draw up an agreement for advertising in a newspaper

Before signing an agreement, the customer must determine what exactly, in what way and to what extent he wants to advertise. A clearly formulated answer to these questions will be the subject of agreement. To avoid disagreements between the advertiser and the performer regarding the characteristics of the advertising product, it is worth including a list of definitions in the text of the contract for advertising in the newspaper. It is advisable to clarify the meaning of such terms: advertising, advertising and information material, advertising surface.

• type and quantity of advertising and information materials (including size and other characteristics of the ad);
• the duration of the agreement, as well as the dates of placement of advertising messages;
• rights and obligations of the customer and contractor;
• deadline for submission and format of the report on the provision of services;
• the cost of the contractor’s work and the payment procedure (you can also indicate the frequency of changes in the ad price);
• method of payment for services (via bank, cash);
• the amount of the penalty and the cases in which it is charged (for example, a percentage of the cost of services for each calendar day of delay);
• unilateral termination of the agreement (list of conditions);
• preferred methods of conflict resolution;
• legal addresses, details and signatures of both parties to the agreement.

Important: advertising material placed in a printed publication must comply with the requirements of the Law “On Advertising”. The advertisement must contain only truthful information about the product or service: its cost, characteristics, advantages, public recognition, and the amount of demand. If the advertiser provides the owner of the advertising space with false information, he will be personally responsible for this.

On this page you can download a legally competent sample agreement for advertising in a newspaper. Fill out the template and receive a document that is suitable for your situation.

"_____" _______________ 2016

1. THE SUBJECT OF THE AGREEMENT

1.1. The Customer instructs, and the Contractor undertakes, to place the Customer’s advertisement in the ____________________ newspaper, according to the original layout provided. The size of the advertising module is ____________________.

2. OBLIGATIONS OF THE PARTIES

2.1. The customer undertakes to pay the cost of advertising in the amount of __________ rubles, VAT and special tax are taken into account.

2.3. The Contractor is not responsible for the content of advertising materials provided by the Customer.

2.4. The Customer undertakes to pay the cost of the Contractor’s services, in accordance with clause 2.1, within __________ banking days from the date of signing the Agreement.

2.5. All disputes arising under this Agreement are resolved through negotiations. If it is impossible to resolve a dispute through negotiations, it is referred to the arbitration court for decision.

3. LEGAL ADDRESSES AND BANK DETAILS OF THE PARTIES

Customer Legal address:________________________________________ Postal address:________________________________________ INN/KPP:______________________________ Telephone/fax:____________________ Current account:______________________________ Bank name:______________________________ Correspondent account:______________________________ BIC:____________________

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AGREEMENT FOR ADVERTISING

1. THE SUBJECT OF THE AGREEMENT

1.1. The Customer instructs, and the Contractor undertakes, to place the Customer's advertisement in the newspaper, according to the original layout provided. Advertising module size.

2. OBLIGATIONS OF THE PARTIES

2.1. The customer undertakes to pay the cost of advertising in the amount of rubles, VAT and special tax are taken into account.

2.3. The Contractor is not responsible for the content of advertising materials provided by the Customer.

2.4. The Customer undertakes to pay the cost of the Contractor’s services, in accordance with clause 2.1, within banking days from the date of signing the Agreement.

2.5. All disputes arising under this Agreement are resolved through negotiations. If it is impossible to resolve a dispute through negotiations, it is referred to the arbitration court for decision.

3. LEGAL ADDRESSES AND BANK DETAILS OF THE PARTIES

Customer Legal address: Postal address: INN: KPP: Bank: Payment/account: Correspondent/account:

This is an agreement between the company and the customer to provide these services for a certain fee, that is, on a reimbursable basis.

The contract must be drawn up taking into account the specifics of advertising:

• On paper;
• Television;
• On vehicles or billboards;
• In newspapers, on the radio.

• Advertising must be truthful;
• Qualitatively compiled;
• In compliance with moral frameworks.

According to Article 780 of the Civil Code of the Russian Federation, there is an obligation to personally fulfill the obligation to provide advertising services, but there is no personal trust relationship.

Civil Code of the Russian Federation Article 780. Execution of a contract for paid services

Unless otherwise provided by the contract for the provision of paid services, the contractor is obliged to provide the services personally.

Subject and parties of the agreement

An essential condition of the contract is the subject in the form of intangible services - action and duration. Actions are the creation and dissemination of information regarding an object.

Several persons from both sides can participate in the formation and signing of the document; in this case, they will be considered joint and several debtors.

But the main participants in the process are the advertiser - a person for whom it is important to disseminate information about the products he produces - and the performer, this can be one or more persons.

What counts as advertising services?

• Advertising through television and radio - broadcasting commercials or radio announcements at certain time intervals provides information to a large audience of listeners and viewers;
• Dissemination of information on the Internet on popular sites;
• Placing posters on billboards in crowded places, shopping centers or along roads;
• Distribution of leaflets;
• Carrying out advertising campaigns with presentation and tasting of products at places of sale;
• Corporate events, trade conferences and more.

Functions of the advertising market

He is a kind of intermediary between the product manufacturer and the consumer, creating the necessary balance of supply and demand.

• An intermediary between the producer and the consumer, thanks to which each party receives satisfaction of its own needs;
• Maintains a balance between supply and demand, eliminating possible disproportionality;
• Creates healthy competition between producers, identifying economic leaders;
• Informs consumers about new products and technological discoveries;
• Enables entrepreneurs to expand their sales market, thereby increasing production capabilities.

Agreement with an advertising agency

Important: such interaction is necessary to ensure the place and time of advertising to form a circle of end consumers.

Who are its employees?

Essential conditions

The essential terms of the contract include:

• Subject of the agreement – ​​provision of advertising services;
• Parties to the transaction - you must indicate the details and names of the parties;
• Cost – indicates the total price, payment periods or single payment, and the time frame within which it is necessary to pay for the service;
• Timing – the framework for the provision of services; it is important to indicate the date until which the service will be provided to the advertiser.

How to terminate a contract and draw up a notice of termination of a contract for the provision of services - find out

Agreement for the provision of advertising on the Internet

• Text or graphic images posted on the site;
• In the form of pop-ups;
• As separately opening resources.

Important: the most popular is banner advertising. In the process of concluding such an agreement, special attention should be paid to:

• Banner, that it will be a text or graphic image, what shape, size, place and position, on the start page, which is more preferable, or on subsequent ones;

Important: it is better to indicate the location and size of the banner in pixels.

• You can indicate the customer’s right to change the content of the banner several times during the period of cooperation;

Important: all this should be indicated in the contract itself, and not in the appendix, since this will play an important role in the legal proceedings.

• Specify the size in bytes of the entire banner file, since too large one can increase page loading time and reduce resource traffic;
• Separately, the customer’s right to access extended website statistics should be specified;
• You should also indicate the cost, which may change unilaterally depending on site traffic;
• The responsibility of the parties in this case has an important role, since it can be removed from the performer in case of interruption, delays, damage, due to defects in any electronics.

You can find out how to compose it correctly by following the link.

Conclusion

This agreement is drawn up in a standard standard form for the provision of services on a reimbursable basis, however, depending on the type of advertising services and the activities of the advertising agency, it can be supplemented with certain clauses.

You can see what grounds exist for holding people accountable in the field of advertising here:

AGREEMENT No. ____
for the provision of services for the publication of materials

_______________ "___"___________ ____ g.

Referred to as__ hereinafter
"Executor", represented by ________________________________________________,
acting on the basis of __________________________, on the one hand,
and _____________________________________________________, hereinafter referred to as
"Customer", represented by ___________________________________________________,
acting on the basis of __________________, on the other hand, together
referred to as the “Parties”, have entered into this agreement as follows:

1. THE SUBJECT OF THE AGREEMENT

1.1. The Contractor undertakes, on the Customer’s instructions, to manufacture and
publish materials _______________________ in ____________________,
and the Customer undertakes to pay for these services in accordance with the terms
actual agreement.
Post size: _____________________________________________.
Magazine format ___________________________________________________

(other characteristics of the printed publication)

Circulation ______________________________ copies, distribution
_____________________________________________________________________.
(conditions of distribution)

1.2. The validity period of this agreement is _________________________.

2. OBLIGATIONS OF THE CONTRACTOR

2.1. The Contractor is obliged to carry out editing of materials, selection and preparation of photographic materials, production of a layout, typing of texts, scanning and processing of materials, design, layout, color separation, output of a set of films and printing, _______________________ within "___"_____________ ____.
2.2. The Contractor is obliged to print the circulation before "__"_________ ____ and transfer (deliver to the place specified by the Customer, or otherwise transfer) ___ copies to the Customer.
2.3. The Contractor is obliged to carry out all other actions necessary for the execution of this agreement, provided for by law, this agreement and amendments to it.

3. RESPONSIBILITIES OF THE CUSTOMER

3.1. The Customer is obliged to provide the Contractor with the information necessary for publication before "___"_______________ ____.
3.2. The Customer undertakes to make timely payment for the Contractor’s services on the terms contained in Article 4 of this agreement.
3.3. The customer is obliged to carry out all other actions necessary for the execution of this agreement, provided for by law, this agreement and amendments to it.

4. COST OF SERVICES UNDER THIS AGREEMENT

4.1. The total cost of services under this agreement is ____ _____________________________________________________________________.
4.2. Payment for services under this agreement must be made by __________________________.
4.3. Payment for the Contractor's services is carried out as follows: _____________________________________________________________________.

5. RESPONSIBILITY OF THE PARTIES UNDER THIS AGREEMENT

5.1. For failure to fulfill or improper fulfillment of obligations under this agreement, the Customer and the Contractor are liable in accordance with current legislation.
5.2. If the Contractor fails to fulfill its duties on time, the Contractor shall pay penalties in the amount of ________________ of the cost of services under this agreement for each overdue day, but not more than ______________ of the cost of services.
5.3. In case of late payment for manufactured products, the Customer shall pay penalties in the amount of _____________ of the cost of services under this agreement for each overdue day, but not more than _________ of the cost of services.

6. FORCE MAJEURE

6.1. The Parties are released from liability for partial or complete failure to fulfill obligations under this agreement if this failure was a consequence of force majeure circumstances that arose after the conclusion of this agreement as a result of extraordinary circumstances that the Parties could not foresee or prevent.
6.2. If the circumstances specified in clause 6.1 of this agreement occur, each Party must immediately notify the other Party about them in writing.

7. PRIVACY

7.1. The terms of this agreement and agreements (protocols, etc.) thereto are confidential and not subject to disclosure.
7.2. The Parties take all necessary measures to ensure that their employees, agents, successors, without the prior consent of the other Party, do not inform third parties about the details of this agreement and its annexes.

8. DISPUTE RESOLUTION

8.1. All disputes and disagreements that may arise between the Parties on issues that are not resolved in the text of this agreement will be resolved through negotiations.
8.2. If controversial issues are not resolved during negotiations, disputes are resolved in the manner prescribed by current legislation.

9. CHANGE AND TERMINATION OF THE AGREEMENT

9.1. This agreement may be amended or terminated by written agreement of the Parties, as well as in other cases provided for by law and this agreement.
9.2. The Customer has the right to refuse to fulfill this contract, subject to payment to the Contractor for the expenses actually incurred by him.
9.3. The Contractor has the right to refuse to fulfill this contract, subject to full compensation for losses to the Customer.
9.4. If one of the Parties fails to fulfill its obligations under this agreement, the other Party has the right to terminate this agreement early by notifying the other Party of this no less than ____________ days before the termination of the agreement.

10. FINAL PROVISIONS

10.1. In all other respects that are not provided for in this agreement, the Parties are guided by the current legislation of the Russian Federation.
10.2. Any changes and additions to this agreement are valid provided that they are made in writing and signed by duly authorized representatives of the Parties.
10.3. This agreement comes into force from the moment it is signed by the Parties.
10.4. This agreement has been drawn up in two copies having equal legal force, one copy for each of the Parties.

11. MAILING ADDRESSES AND BANKING DETAILS OF THE PARTIES

Customer: ________________________________________________________________

______________________________________________________________________

Performer: _____________________________________________________
______________________________________________________________________
______________________________________________________________________

SIGNATURES OF THE PARTIES:

Customer executive
________________________ _________________________